PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. There were some serious PR blunders in 2020. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

DECEMBER 2, 2020

With 44 zettabytes (and growing) of data in the world in 2020, and a predicted one trillion connected devices (and 10 trillion data streams) by 2035, it’s clear a lack of data isn’t the problem. The greatest campaigns have come from blending that thinking with data to shape and deploy creative.

Survey 155

Survey Google Data Measurement 155

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no? Try our services.

B2B 149

B2B Marketing Survey Creativity 149

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. Value comes from more coverage and measurable results. 47% said “in-person company/team meetings.”. Email open rates course. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. Social ad spend skyrocketed in Q4 2020. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so!

Social Media 118

Social Media Trends Media YouTube 118

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. This was up from 50% in 2020.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success?

Interviews 115

Interviews Agency Industry Measurement 115

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Buzzstream

JULY 29, 2020

With PRs vying for the media’s attention, you have to be creative to stand out. . With dozens of metrics and measures of success out there, PRs are subject to evaluating their results on a client by client, campaign by campaign, and even a day by day basis. . Challenge convention and be creative. . And goals they have.

Publicity 119

Publicity Digital PR Creativity Education 119

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 118

Policies Energy Government Crisis 118

Sword and the Script

FEBRUARY 15, 2020

That’s according to the State of Branding Report 2020 by Bynder. 43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. So when you’re coming up with your strategy and measurable objectives, everything that you and your organization are going to invest—in that initiative—must be worth it from a business point of view, i.e. not negative, but more of a “net gain.”

Strategy 101

Strategy Measurement Financial Analytics 101

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. CarMax tackled these challenges by working collaboratively across teams.

SEO 119

SEO Automotive YouTube Video 119

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 116

Technology System Tools Government 116

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success?

Interviews 60

Interviews Agency Industry Measurement 60

PR in High Definition

JANUARY 26, 2021

In 2020, many marketing and comms budgets were slashed and while the economic outlook for 2021 is brighter, many businesses will most likely still be penny pinching – or at least much more discerning with where they spend their precious pounds. Our industry is known for creativity but now, we need to get creative with our resources.

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. Burrelles’ media monitoring provides both automated, software-based measurement and the option for human-verified, qualitative coverage—both online and off.

Brand 90

Brand Branding Marketing Ethics 90

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum. Read more: Is Creativity a Skill or Talent? bring creative ideas and execute them?

Survey 102

Survey Marketing B2B Content Marketing 102

Prohibition

MARCH 16, 2021

Here’s where you need to get creative, and this is what you need to consider; Create content with personality – spending time on developing a tone of voice for your brand is time well spent. Measuring for success. Softer ‘relationship’ metrics should also be measured – such as dwell time, sentiment, repeat visits and so on.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. In carpentry, they say ‘measure twice, cut once.’ The pressure has been on for sales in most businesses to close deals.

Content Marketing 115

Content Marketing Marketing Advertising Advertising 115

Solo PR Pro

DECEMBER 22, 2020

In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer! AMEC Global Summit on Measurement. Conference Date : May 16-19, 2021, in Nashville, TN. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. But I want to put aside the business part and look at the creative part.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. Have you ever heard of telematics? will be equipped with it (opens in PDF).

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

MARCH 26, 2020

In it, he spoke candidly about the challenges the business is facing, and outlined the steps he’s taking (including personally forgoing pay in 2020 and the executive team taking a 50% pay cut) to get the organization back on track. Source: Twitter. Want your brand to be “more human”? You must show up. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Resources Healthcare 92

Stephen Waddington

SEPTEMBER 29, 2020

I stand by the prediction I made some months ago, that by the end of 2020, the industry will be 20% smaller in cash terms, and 10% smaller in terms of headcount. This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.”

Industry 146

Industry Crisis Government Survey 146

Sword and the Script

DECEMBER 31, 2019

7) PR Measurement: A Pulse Check on How Communicators Show Value. 9) 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent. Wishing you much success in 2020. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5 Happy New Year!

Blogging 80

Blogging Publicity Marketing Survey 80

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? to spark interest with audiences and build brand loyalty.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? to spark interest with audiences and build brand loyalty.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures. In 2020, GSK had income of over $7 billion.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65