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2020, PR Moment (decade) of Truth

Flack's Revenge

2020, the moment (Decade) of Truth. In 2020 it is a different moment of truth, a different kind of reckoning. These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. The problem is bigger than PR and even journalism.

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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

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Nonprofit Local News Gains Steam

PRSay

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. Opportunities for independent journalism.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

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How to Send a Press Release and Why They Still Matter in 2020

PR Fuel

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The post How to Send a Press Release and Why They Still Matter in 2020 appeared first on eReleases. Credibility.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm.

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