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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183
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Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Media outlets embrace new model.

Nonprofit 176
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I spent the first third of my career working for newspapers. ” I brought up the PRSA Code of Ethics.

Ethics 93
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Burger King's Moldy Whopper campaign from 2020 showcased BK's commitment to natural ingredients.

Examples 104
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 114
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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. SocialChorus was acquired by Sumeru in July of 2020. Access Intelligence Plc. Meltwater growth. “In Print circulation drops again. Beyond Bylines ).