Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. If the answer is predominantly Facebook, then the story you’re trying to tell should be adapted to work on that platform.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Beyond PR

JUNE 22, 2018

Data is growing faster than ever before and by the year 2020, about 1.7 Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. megabytes of new information will be created every second for every human being on the planet. Additionally, 81 percent of the U.S. Customer Success.

Social Media 40

Social Media How To Case Study Media 40

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time? The report also tracks opinion editorials published by our faculty and students.

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

DECEMBER 5, 2019

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3 million fake accounts between October and December 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

NOVEMBER 10, 2020

Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. looks in her BrightonSEO 2020 talk, below, too. As in, if you were scrolling through Twitter, Facebook or a news site and see your pitch subject line as the headline for your campaign would you: Click it? Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164