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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. However, there has been a decline in this number by about 70% in 2020.

Marketing 108
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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing.

Crisis 151
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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

Netflix — which has more than 2 million subscribers in India — will spend $400 million on Indian content for 2019 and 2020. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020.

Mobile 156
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Platforms like Facebook, Instagram, X, TikTok, and LinkedIn are popular, with a growing emphasis on visual content shared through Instagram and YouTube. Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. Internet engagement is rising, with 89.1% of Italians.

Fashion 70
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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

A record number of Critical Mention customers added to the platform as of January 2020. The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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Lockdown letter: humanising business and media

Stephen Waddington

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. We’ve accepted a significant reduction in production quality in mainstream radio and television. This week we’ve been thinking about the future of print media.

Media 83