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Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%). H ow do you catch a reporter’s eye?
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.
2020 is here and I hope you are excited and ready for it. So what should you expect in the world of content marketing in 2020? I've picked out three key trends that in my opinion are crucial and you can check out the other seven in a nice infographic below. Content Marketing Focus Areas in 2020:
In this post, I will share our latest social media infographic. Back in 2017, I created a social media timeline Infographic and it appeared to go down really well with loads of people sharing it and discussing the different channels that had been and gone. 2020 means its time for a mobile phone. New generations = new platforms.
Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Since press releases are another kind of unique content for your company, you can use snippets of the press release–such as quotes, statistics, or infographics–to share on your social media channels. What Is a Press Release?
Did you know that by 2020, IoT technology will be in 95% of new electronics ? That's just a year away, yes. We thought that online and social channels were disruptive but how about innovations such as 3D printing, electric cars, the internet of things (IoT), virtual reality and artificial intelligence (AI)?
There has been a 34% increase in the search term digital PR since 2020 worldwide. The UK has seen a 49% increase since 2020, with a 9% increase in the past two years. The US has seen a 32% increase since 2020 and a 9% increase in the past two years. Data visualization/infographics by 34%, and videos by 33%.
In March 2020, digital newsroom designer pr.co In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. Evolution and History of Media Kits. published an article tracing the evolution of media kits from the 1960s until today.
With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Reactive outreach and campaigns have been a strong theme amid the pandemic, and the industry nailed this in 2020. Infographics. Creativity is key. Interactive Campaigns.
Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. Back in 2020, it was very much SEO outreach. So if there’s an infographic on a page, it won’t read it. So what is that gonna do to the infographic? Were you working with agencies in the past? Vince: Yeah.
It might mean providing quick tips in a video or on an infographic. The post Public Relations Tips: Grow to New Heights Fast in 2020 appeared first on eReleases. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche.
Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Here’s what that looks like graphically: In-person events were largely derailed by the pandemic in 2020.
That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. based PR professionals in 2020.” Images and infographics are an excellent way to provide context to your news story. Propel is a startup based in Israel. They’re ceding the field to marketing.”
” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”
Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report.
In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.
According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. Social media has undoubtedly transformed the way brands serve and interact with customers. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc.,
billion in 2020. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021.
I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review. Propel released its “media barometer” report that compares the third quarter of 2020 to the same period in 2021. Business Wire traces the use of infographics in earnings announcements back to comic books.
The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7
Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. According to Wyzowl’s 2020 report 89% of video marketers said that video gave them a good ROI. Retention and ROI.
infographics, 39.3% Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Be a trendspotter – tip them off on what’s to come Time it right. images, 44.6% videos, 42.7% social media posts. original research.
With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.
This week marks our last “full week” of the semester and our Spring 2020 term will finish in the next few days. Presenting this either in an email or infographic is key. Well, this is where I am at currently at the University of Louisville. To say that this semester has been eventful would be an understatement!
But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. When you think of visual content, you may be imagining static images, CTAs or infographics. 55% want to create more visual content.
infographics, 39.3% Key takeaways include info on: How the events of 2020 continue to affect the media The factors shaping how journalists work with PR pros Trust (or lack thereof) in the media? Be a trendspotter – tip them off on what’s to come Time it right. images, 44.6% videos, 42.7% social media posts. original research.
Value can be something like a pitchable asset, such as this construction statistics post, which includes an infographic that can be pitched for coverage: But another way to create value is by using proprietary data for your statistics posts. See that next bump in March 2020?
It’s been replicated in industries like VanMonster’s Motors By Memory from 2020, which has 200 LRD. For example, Brooklyn Beckham’s engagement was one of the significant news events in the UK in 2020 (besides that thing we don’t like to talk about). How to pitch: You must be prepared to add value to a trending news topic.
Most of their infographics only cost 1 credit, which is $345. (It Narrow it down to 2024, 2023, 2022, 2021, and even 2019 (skip 2020 to avoid COVID-19 saturation) and see what was happening in your vertical at the same time in previous years. This is a hidden gem for digital PR campaignsespecially those with lower budgets.
And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.
billion by 2020. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. billion in 2014 to 2.17 billion in 2016. Offer Variety.
Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.
These insights form the foundation for our infographic – a must-see for any PR pro! While overall trust in the media reached its lowest depth in 2020, it is now rebounding. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience.
Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.
but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up. More 2019 year-end roundup posts: 30 Pragmatic Marketing and PR Predictions for 2020. Click To Tweet. of revenue to 10.5%
Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.
billion by 2020. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. billion in 2014 to 2.17 billion in 2016. Offer Variety.
A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. For example, in June 2020, we published a news release about a study on the linkage of hospital and other records predicting both fatal and nonfatal opioid overdoses.
It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. So, when we think about meeting our audiences where they are and where we were at that time, I think this came out in March 2020, we were stuck in our homes, we were on our iPads, we were feeling hopeless.
infographics, data studies) can be repurposed. Ross Simmonds: So yeah, it was like probably right before I’d say 2020, I was like at a point where I was like, okay, distribution is the thing. Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later.
Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption. Graphic Design: Since you need excellent images with your content it has become a necessary PR skill to design and produce great visuals and infographics that are correctly sized and formatted for each platform.
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