Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

Media Training 120

Media Training Training Media Print 120

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. The more complex it is, the more difficult it can be to manage reputational and other risks. Simplify political activity.

Report 176

Report Company Government Conference 176

Reputation Us

JANUARY 13, 2020

2020 will be a wild ride! In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”. Yes, it is possible to protect your company from the unknown tremors of 2020 with appropriate foresight and proper planning. Crisis Prep Plan.

Reputation 60

Reputation Crisis Insurance Insurance 60

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. Create reputation building and listening campaigns. Conduct a Reputation Audit.

Reputation 78

Reputation Crisis Corporate Internal 78

Reputation Us

JULY 28, 2021

On Friday, July 30, 2021, Casey Boggs, president of ReputationUs , a reputation management and crisis mitigation firm, will present at PRSA Oregon’s annual CommCon on the topic, “Resilience Amid Crises is Critical in Building A Positive Corp. Create reputation building and listening campaigns. Conduct a Reputation Audit.

Reputation 78

Reputation Crisis Corporate Internal 78

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

Reputation Us

DECEMBER 2, 2021

Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. So which committee oversees reputation management? Board’s Responsibility.

Reputation 88

Reputation Crisis Government Corporate 88

Reputation Us

JUNE 28, 2021

Each year the Nonprofit Association of Oregon (NAO) and ReputationUs , an Oregon-based reputation management firm, offers one NAO nonprofit member with six-months of pro bono reputation management support (a $14,000 value) through the Nonprofit Reputation Program. Through the Program, Equine Outreach received: Reputation Audit.

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? How Real is your Reputation? In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020.

Reputation 78

Reputation Government Film Viral 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Both the practice and business of public relations has grown enormously in recent years. billion in 2014.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. A few months after, by late summer 2020, I had a business plan, company name, website, business cards and list of potential clients. It was a well-paid, full-time position with great benefits.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. Fast forward to 2020. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. And it was that moment I realised just how big gaming was about to get.

Reputation 100

Reputation Industry Sports Technology 100

Reputation Us

NOVEMBER 18, 2019

Nonprofit Reputation Program. Friday, November 22 @ 6:00 pm PT is the deadline to nominate a nonprofit in Oregon for the ReputationUs (RepUs) and Nonprofit Association of Oregon’s (NAO) “Nonprofit Reputation Program.” The six-month collaboration includes: An audit of the nonprofit’s current reputation internally (e.g.,

Nonprofit 60

Nonprofit Reputation Crisis Management Training 60

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. That threat continued to increase during February and March.

Corporate 113

Corporate Communications Government Crisis 113

Sword and the Script

JANUARY 9, 2024

In 2020, the company quietly went IPO raising $400 million. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). Staffbase has started a podcast dedicated to internal comms. One Euro is currently worth $1.10 USD, so the ARR in dollars is ~$550 million.

Branding 172

Branding Brand Reddit Pitching 172

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. In March 2020, more than 400 employees of "Bird", an electric scooter rental company, were fired because of the difficulties the company faced due to the quarantine. The announced numbers of layoffs in branded companies are impressive.

Reputation 52

Reputation Company How To Employee 52

Reputation Us

AUGUST 13, 2020

If the pandemic and various crises of 2020 has taught businesses anything, it’s the exhausting nature of being in continual crisis mode. A 2021 revised crisis mitigation and communication plan designed to safeguard your organization’s reputation throughout the year. Protect your reputation by developing and updating your crisis plan.

Crisis 88

Crisis Insurance Insurance Reputation 88

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. The COVID-19 crisis has had a significant impact - both good and bad - on diversity, flexible working, talent, training and its reputation as a management function. The CIPR of State of the Profession survey was concluded before lockdown.

Survey 159

Survey Policies Community Crisis 159

Sword and the Script

MARCH 5, 2024

In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Signal AI said it acquired Social 360, a “reputation intelligence monitoring company” with customers in the U.S.,

Software 147

Software B2B Pitching Data 147

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. Four options here (the limit).

Report 122

Report Publicity Survey B2B 122

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. years, having joined in September of 2020. Does reputation top profit? You can’t buy milk or eggs with a pound of reputation. Internal comms a top priority. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

FEBRUARY 2, 2022

Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo.

SEO 165

SEO Content Marketing Marketing Software 165

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. For tips, read more here.

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). Ground, unbroken.

Strategy 111

Strategy Measurement Financial Analytics 111

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Branding 60

Branding Brand Local Product Launch 60

Sword and the Script

JANUARY 17, 2023

Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). Meltwater has a reputation for an overly aggressive sales team. International-based all-in-one PR software providers. Resources: newsroom , company blog , Bulldog Reporter , news search. Prezly (Belgium).

Technology 95

Technology Software Resources Pitching 95

NewsWhip

FEBRUARY 1, 2022

We examine addressable opportunities to bring balance to internal and external communications. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. This was a popular trend among internal communicators in 2020 and 2021. Consistent communication .

Communications 78

Communications Employee Internal International 78

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In 2020, VW applied for re-admission to the UNGC – with success.

Automotive 95

Automotive Study Report Transportation 95

Landis PR

NOVEMBER 13, 2023

According to a 2020 study published in the International Journal of Environmental Research and Public Health , environmentally responsible organizations have increased attractiveness to employees, customers, investors and other stakeholders. Go green – your organization’s reputation counts on its environmental impact.

Trends 64

Trends Ethics Journalism Consumer 64

Reputation Us

MAY 12, 2020

May 11, 2020. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change.

Crisis 78

Crisis Financial Banking Crisis Management 78