Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

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Marketing Content Marketing Advertising Advertising 127

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Yet in March, one by one, every major tech event announced a postponement or cancellation, from SXSW to Mobile World Congress to Cannes Lion – which initially postponed before fully canceling 2020 just last week. New speaking opportunities will open in 2020. But there’s some good news in the conference world for PR planners.

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Conference How To Trade Shows Leadership 284

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020.

Software 176

Software Measurement B2B Training 176

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

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Journalism Report Interviews Meeting 211

Agility PR Solutions

MARCH 1, 2021

I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I PubWest is a […].

Industry 172

Industry Conference Interviews Publicity 172

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. As of May 5, 2020, 85% of Starbucks locations reopened for mobile ordering and delivery. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Mention makes media monitoring so much easier.

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Mobile Content Marketing Pitching Social Media 306

PR in High Definition

MAY 26, 2020

Extracts from this interview first appeared on Just.Marketing. The post What does the “Comms Brain” look like in 2020? This is COVID situation has reinforced the need to complete actions quickly before the next changes are announced and everything shifts again. appeared first on Firefly Communications.

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Skype Mobile Interviews Tools 96

The Resolution Blog

FEBRUARY 27, 2020

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

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Media Interviews Creativity Agency 156

Bianchi Biz Blog

DECEMBER 16, 2020

Here are the top 11 most visited of our Meet the Media profiles in 2020: 1. The post Top 11 Meet the Media Profiles of 2020 appeared first on Bianchi PR. To date, we have profiled more than 100 top journalists and reporters that cover the automotive, mobility, Detroit and Silicon Valley business beats. Happy reading!

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Meeting Automotive Mobile Media 98

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Happy New Year.

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Government Education Print Ethics 103

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

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Interviews Agency Industry Measurement 115

Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. But, I didn’t want to have a list of one!

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Social Media Branding Brand Employee 198

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work?

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Conference Video Software Privacy 197

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” It grew 800% from January 2018 to January 2020. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. ” Newsjacking.

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Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

APRIL 1, 2021

Pretty impressive for an app that started only a year ago in March of 2020. As investor Shaan Puri points out in a thoughtful Twitter thread , live content is very compelling, but only if it’s truly interesting content, only if it captures those magical moments like Elon Musk interviewing the Robinhood buy. makes it 200x harder.”

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Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

MARCH 11, 2020

In 2020, visuals in content are only going to get more interesting. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc. Even B2B companies like Intel and Hubspot have used Instagram stories successfully.

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Social Media Trends Media Instagram 272

Sword and the Script

DECEMBER 17, 2019

These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. While there have been 44 published Off Script interviews in total, nine were completed in 2019. If you enjoyed this post, you might also like: 30 Pragmatic Marketing and PR Predictions for 2020. Cross-vertical experience.

Marketing 86

Marketing Storytelling Interviews B2B 86

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MAY 4, 2022

These sessions have featured a sign-language interpreter since their inception in 2020.) PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. Durant was once handed a microphone during an interview.

Film 157

Film Communications Media Interviews 157

Agility PR Solutions

JANUARY 28, 2020

Through in-depth interviews with industry experts, qualitative research among leading-edge […]. The post Visual search has arrived—and it’s poised to disrupt retail, social and beyond in 2020 appeared first on Agility PR Solutions.

Retail 78

Retail Interviews Groups Consumer 78

Prakkypedia

JANUARY 8, 2023

Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).

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Trends Government International Internal 148

5W PR

JULY 5, 2020

It could be a short statement for the press, or perhaps an interview in a TV studio, or even a detailed radio discussion – whatever it is, most people tend to get stressed when it comes to any type of public speaking arrangement. Media Training in 2020. Key Message. Prep Time Before the Real Thing. When it’s Over.

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Media Training Training Trends Media 78

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Our 2020-2022 strategic plan theme is “The Courage to Change” and it includes critical initiatives around advancing Diversity and Inclusion, amplifying advocacy, exploiting technology and innovation, and meeting member needs.

Meeting 153

Meeting Leadership Energy Ethics 153

Axia PR

APRIL 6, 2022

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light. While you aren’t sitting face-to-face or knee-to-knee with an anchor, there are still tips and tricks you should utilize to make your Zoom interview a breeze.

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Interviews Local Media Relations Media 62

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population.

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Pitching Survey Report Social Media 193

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

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Crisis Government Social Media Reputation 71

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Do an interview, on a media outlet that’s informative or interesting, such as Bloomberg and CNBC. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JANUARY 5, 2021

The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. 2) Propel hits 50 customers in 2020. Signal AI assesses the biggest stories of 2020 with its product. click image for higher resolution) .

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Pitching YouTube Company Community 157

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. If you have a CEO who can slam dunk every interview, good for you. A new decade is upon us.

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Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. For his magazine stories, Smith needs three or four sources to interview, “but for our newsletter, one source is enough,” he says.

Media Relations 197

Media Relations Trends Media Newspapers 197

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

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Crisis Government Social Media Reputation 62

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 71

Marketing Survey Study B2B 71

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

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How To Media Guidelines Pitching 176

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Learn more: The Media Blackout: Why PR Declines Media Interviews Subscribe and get a free ebook on how to get better PR ideas. 2020, June 4). 2020, June 4). 4 Silfwer, J.

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Interviews Media eBook Journalism 59

Contently - Strategy

JANUARY 17, 2020

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. Even in 2020, I see this same mistake made over and over again. In 2020, this is what matters. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be.

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SEO Content Marketing Marketing Google 129

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. Highly engaged Facebook posts on Covid donations from brands in 2020. Then on March 11th, COVID-19 was declared a pandemic by the World Health Organization.

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Chemicals Retail Facebook Local 148

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. It goes without saying, but 2020 has been a year like no other. Name : Jeff Wilson, APR. Location : Richmond, Va. Current title : Vice President, Agency Marketing and Promotion, Padilla. Alma mater : University of South Carolina.

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