Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. We will reveal the following information from the survey: How 2020 has changed newsrooms across America.

Media Relations 158

Media Relations Journalism Media Survey 158

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

Bianchi Biz Blog

DECEMBER 16, 2020

Here are the top 11 most visited of our Meet the Media profiles in 2020: 1. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News.

Meeting 98

Meeting Automotive Mobile Media 98

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 179

Pitching Journalism Survey Report 179

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Sadly, this renewed interest in the media has not brought more revenue and a further drive towards digital subscriptions is expected. PR Takeaways: There is a growing interest in the news. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

PR Fuel

JUNE 5, 2020

You want to capture the attention of journalists and media professionals through a well-written, newsworthy piece. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Establishing Media Relationships. What Is a Press Release? Why Do Press Releases Still Matter? Credibility.

How To 98

How To Ethics SEO Writing 98

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Social media platforms. The complete survey is embedded nearby.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

MAY 18, 2021

A separate survey I wrote about earlier this year by Muck Rack had some interesting findings about journalists and their use of social media for reporting. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. TechCrunch 85%.

Study 180

Study Communications Survey Pitching 180

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Social media. Senior-level social content. Timely, right?

Brand 79

Brand Branding Survey Conference 79

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. But media expectations and budget reality are no joke.

Strategy 78

Strategy Media Storytelling Pinterest 78

Stephen Waddington

APRIL 14, 2020

The huge surge in traffic to social media and messaging site is an added slap in the face for beleaguered news publishers. The disintermediation of media has also been accelerated by the crisis as consumers quarantining at home share content and connect with friends and family via messaging apps and social media.

Print 102

Print Newspapers Crisis Local 102

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” billion global market for Media Intelligence/PR software and information solutions.” from a year earlier in Q2 2020 and up 9.3%

International 148

International Internal Tools Software 148

NewsWhip

FEBRUARY 25, 2025

The Discovery Process When LADbible adopted NewsWhip, they didn’t just want a tool to monitor social media – they needed a way to dive deep into specific communities. “It’s not just about what everyone is talking about on social media today,” Birchall explains.

Reddit 78

Reddit Community Film Sports 78

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. Oltarzhevskyi was critical of social media platforms. The diverse range of topics reflected this broad perspective.

Communications 129

Communications Software Internal International 129

Buzzstream

MARCH 12, 2020

Social Media and Influencer Marketing . There’s a reason why influencer marketing is thriving in 2020. 40% of people say they won’t pay for ad-free journalism. We learned that a lot of people skip ads when listening to podcasts, and a decent amount of people would be willing to pay for ad-free journalism.

Advertising 131

Advertising Advertising Marketing Privacy 131

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. Might seem like a strange trend for corporate American to take advantage of, but I can’t help but think of what the Wall Street Journal did a couple years ago here. We know, based on 2020, that nostalgia is trending. New Content!

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. As of June 2022, the feature has reached 1.5 billion logged-in users.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 211

Writing Communications Marketing B2B 211

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb. Katherine Ellis.

Film 88

Film Media Television Journalism 88

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’!

Media Relations 125

Media Relations Media Survey Pitching 125

NewsWhip

NOVEMBER 15, 2020

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. and roughly 14% covered the U.S. presidential election.

Social Media 78

Social Media Trends System Facebook 78

Bianchi Biz Blog

JUNE 3, 2024

How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. It’s been a very educational experience, to say the least!

Meeting 97

Meeting Media Training Automotive 97

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. 2020 isn’t off to the best start either. Most engaged stories covering diversity trainings in 2020. Now, city governments are involved. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube is the second most popular search engine in the world (Search Engine Journal).

YouTube 91

YouTube Radio Analytics Television 91

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Social media and messaging also grew during COVID-19 lockdown The use of online and social media substantially increased in most countries. The future of news is complicated. There are no easy answers. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Give our services a try. If you’re mindful of tone and cadence , you’ll probably be fine and now there is data to support that idea.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. To be sure, America definitely has a problem trusting the media. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. Nicole spent a year in the development office at New York’s Urban Health Plan, where she first fell in love with social media. “It First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110