Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 114

Survey Industry Leadership Study 114

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

DECEMBER 7, 2023

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. As a sports reporter at the Chicago Sun-Times wrote, “It took the university’s student newspaper, The Daily Northwestern , to bring to light what the school chose not to.”

Journalism 189

Journalism Real Estate Survey Report 189

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” That’s an increase from 68% in 2019 and 51% in 2018. Measured on clicks, quick hits.”

Media Relations 125

Media Relations Media Survey Pitching 125

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Maxim Behar

AUGUST 11, 2024

It was quite exciting, but I felt that my heart was in journalism and I spent some 10 years in a newspaper and decided to start my communications company in a small kitchen back in 1994. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. And it has never been easy.

Leadership 64

Leadership Industry Crisis Management Groups 64

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders.

Industry 153

Industry Publicity Agency Community 153

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. In fact, she didn’t bring on her second full-time employee until October 2020, about six years after starting the business.

Meeting 96

Meeting Journalism Employee Storytelling 96

PRSay

JUNE 24, 2022

. — was the guest for the June 23 edition of “ S&T Live ,” PRSA’s free, monthly webinar series on LinkedIn that delves further into topics covered in its award-winning newspaper Strategies & Tactics. Mohammadpour has been the publication’s “ Workplace Wellness ” columnist since the summer of 2020.

Policies 74

Policies Newspapers Financial Meeting 74

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Maxim Behar

JANUARY 31, 2024

in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. Having successfully completed the Harvard Kennedy School executive program on Leadership in 2019, Mr. Behar has steered the company to numerous awards and significant milestones.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

SEPTEMBER 5, 2021

For instance, when a negative article was monitored in the national daily newspaper, we had enough time to meet our client for a coffee and discuss it together before prepare a press release or statement, invite journalists to a briefing and explain where we stand. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Social Media 98

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. The organisation’s leadership should inform the spokesperson immediately so they can adjust their message accordingly. The top 11 crises of 2020.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. 2020 was a rough year for us all. In August 2020, an op-ed piece by Jerry Seinfeld for The New York Times circulated on social media news feeds everywhere. The Importance of thought leadership .

Policies 310

Policies Study Leadership Consumer 310

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. 66% said newspapers. The CMO Spend Survey by Gartner. Talk to Us !

Marketing 72

Marketing Survey Study B2B 72

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

OCTOBER 19, 2021

In a wide-ranging talk that PRSA Chair Michelle Olson, APR, hosted, Alcindor went on to say that 2020 and 2021 have been awful — “globally, nationally, personally, full stop.”. Millions of people are suffering from a pandemic that has killed 700,000 Americans and infected millions here and around the globe.

Journalism 173

Journalism Newspapers Policies Google 173

Maxim Behar

JANUARY 3, 2021

In November 2020 I published a book “The Morning After” about the pandemic, COVID, and impact on business and leadership, first in Bulgarian which has three editions just for two months and is one of the best sellers on the market now. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. Home comnforts and office politics The proportion of people working from home due to COVID-19 doubled in 2020 although it remains a minority. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JUNE 5, 2023

With the TED Talk, again, timing mattered — that talk was about deconstructing racism and came just ahead of the 2020 racial reckoning moment — but also, TED has a massive network through the various TEDx communities, and the organization is strong with digital marketing. Each station has email lists and mailers, and other forms of promotion.

Storytelling 60

Storytelling Tourism Travel Local 60

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. So, when we think about meeting our audiences where they are and where we were at that time, I think this came out in March 2020, we were stuck in our homes, we were on our iPads, we were feeling hopeless. Finding relevance diamonds, like maskne | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

FEBRUARY 28, 2022

More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. Overall, 64 percent trust local broadcast news and 63 percent trust local newspapers.) The latter more than doubles the 15 percent of Democrats who trusted CEOs in 2020.)

Study 197

Study Local Newspapers Survey 197