2020 Leadership Trade Shows 
ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. Now that all tech and other events have been nixed , what do speakers bureau managers do?
ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences.
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Sword and the Script
NOVEMBER 30, 2021
Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”.
Solo PR Pro
JUNE 8, 2021
She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. They don't have to go into an office every day.
PRSay
MARCH 23, 2021
In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. On Friday, March 13, 2020, we sent our staff to work from home. Today, it’s a vaccination site.
Contently - Strategy
SEPTEMBER 10, 2020
” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. We can’t do trade shows, can’t do in person events. And if we do that, the traffic, the plays, the downloads, all that will come.” We’ve seen 103 percent growth year over year.
Landis PR
JANUARY 3, 2022
Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Photo courtesy of Unsplash.
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