Cision

MARCH 11, 2020

While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.

Measurement 178

Measurement Communications Study 178

The Resolution Blog

JULY 9, 2020

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. The post The world has changed.

Measurement 202

Measurement Communications Industry Publicity 202

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Onclusive

SEPTEMBER 25, 2020

How Coursera has used data to measure the impact of their stories and pivot when needed. Date & Time: October 14th, 2020 at 2PM EDT. In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How to ensure mission-consistent communication from all employees.

Publicity 370

Publicity Measurement Data Employee 370

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Date: April 30th, 2020. Director, Global Public Relations. Lona Therrien. Enid Maran. Managing Director.

Data 370

Data Advertising Advertising Corporate 370

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 176

Software Measurement B2B Training 176

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g.,

Reputation 133

Reputation Corporate Financial Employee 133

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

JUNE 24, 2020

Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. We will also be hosting a webinar on the topic on June 25th, 2020. Owned media strategies are no exception. Learn more and register for “Owned Media & The Growth PR Playbook” here.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

JANUARY 4, 2021

By any measure, 2020 was a tough year for the average worker. The post A year of burnout: Most found success more challenging in 2020 appeared first on Agility PR Solutions.

Survey 148

Survey Employee Measurement Technology 148

Communications Conversations

JANUARY 30, 2020

And, trends that aren’t the “same old, same old” that we see in so many other posts (if I see another post that says video is a trend in 2020, I WILL SCREAM LOUDLY!). As I look ahead to 2020, I saw nine realistic social media trends ahead: 1 – Brands will have to better prepare for the Internet Flash Mob.

Social Media 139

Social Media Trends Media Internal 139

Cision

JULY 29, 2020

Three of our takeaways from the virtual Global AMEC Summit 2020.

Measurement 120

Measurement Blogging 120

PR Conversations

JUNE 28, 2020

Jesper Anderson (Twitter, 20 June 2020). I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). His final MetricsMan blog post talked about the evolution of social media metrics and measurement.

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

NOVEMBER 5, 2024

Muck Rack pitches a “hit score” in latest release Muck Rack published a roundup-style release with features aimed at PR measurement. The company isn’t just pitching it as a measurement tool, but also a tool for decision support. Among the list was a “PR Hit Score.” Cision also has 10 bingeworthy PR podcasts to listen to.

Software 156

Software Wikipedia B2B Pitching 156

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. The post Pitching the media: How do you measure up to global standards? The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. That’s why earlier in 2021, Agility PR Solutions surveyed over […].

Pitching 141

Pitching Measurement Media Survey 141

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 273

Media Privacy Data Analytics 273

Marketwired

FEBRUARY 4, 2016

2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Second, we’ll finally have a better way to measure the work we do, day in and day out. Now, or in 2020. What do you think PR will be in 2020?

Television 100

Television Radio Measurement Facebook 100

PRSay

JANUARY 9, 2018

PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. Measure and win: We’re under more pressure to prove PR’s value through measurement. This will only intensify in 2018; I predict that whoever masters measurement, wins. This shift will accelerate in 2018.

Measurement 126

Measurement Creativity Analytics Groups 126

Sword and the Script

JANUARY 21, 2025

When you do, or if you are already, you should take a measure of pride in knowing that, according to the survey above, just one out of every hundred comms professionals are doing the same. * * * >> Looking for help with marketing and comms?

Google 157

Google Course Survey YouTube 157

PRSay

SEPTEMBER 28, 2020

What does this disruption look like to you in 2020? What else can attendees expect to hear from you during ICON 2020? I’ll discuss measures we can take considering that the First Amendment does protect lies — and at the same time, how freedom of the press gives us access to information about the world around us.

Communications 148

Communications Employee Government Nonprofit 148

Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. percent) of marketing budgets by 2020. Bottom Line. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Good riddance 2020! Thank you for reading!

SEO 119

SEO Software Resources Newspapers 119

PR in High Definition

SEPTEMBER 22, 2020

There will be some jobs – reports and the like – that can be done on automatic, but in general, it’s better to look at measures where you can save mental energy to begin with. This means that we need to start – or continue – measures to adapt to this temporary (but lengthy) difficult period. In short – it ain’t over yet.

Energy 118

Energy Guidelines Government Measurement 118

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. There were some serious PR blunders in 2020. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 114

Communications Strategy Publicity Crisis Communications 114

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey. Headcount reflects the scale.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

MARCH 21, 2025

LeoVegas’s 2020 influencer campaign succeeded by partnering with mid-tier gaming streamers who demonstrated authentic interest in casino content, resulting in 25% higher conversion rates compared to celebrity endorsements. Measuring PR Impact Clear metrics help quantify PR success. 5 average rating across review platforms.

Case Study 78

Case Study Measurement Reputation Study 78

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 87

Measurement Survey Web Software 87

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103