Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 45-plus Places to Find Communications and Public Relations Jobs. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms.

SEO 119

SEO Software Resources Newspapers 119

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. The goal is to maintain trust and credibility while addressing the core issues that triggered the crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. PR measurement.

Survey 144

Survey Measurement Public Affairs Storytelling 144

5W PR

MARCH 10, 2025

billion in 2020, showing a clear demand for educational playthings. Leveraging Social Media Social media platforms offer excellent opportunities for sharing success stories. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market.

Strategy 78

Strategy Education Video Storytelling 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%).

Survey 151

Survey Communications Measurement Internal 151

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 87

Measurement Survey Web Software 87

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

FEBRUARY 20, 2025

Hasbro’s relaunch of the Classic Super Soaker line in 2020 generated significant buzz among both parents who played with the original toys and a new generation of children. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 134

Survey Communications Ethics Measurement 134

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline and revenue. How 2,400 Journalists Use Social Media for Reporting . If you want to build an audience of subscribers….

Blogging 160

Blogging Software Google Content Marketing 160

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW?

Training 114

Training Trends Media Survey 114

Barokas

DECEMBER 19, 2019

“Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The post PR and Marketing Predictions for 2020 appeared first on Barokas Communications. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 137

SEO Television Measurement Google 137

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke. How do you measure success? A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. social media, content, etc.). 23% said measurement / ROI. As such, the value of PR and communications has grown in the eyes of business.

Communications 182

Communications Survey Education Leadership 182

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. So, what do PR people think about media and bias? click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Blame social media.

Survey 165

Survey Data Media Ethics 165

Sword and the Script

JUNE 11, 2020

Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey. Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.” What’s the number one challenge facing communications and PR professionals? to 1:00 p.m. to 1:00 p.m.

Survey 98

Survey Ethics Media Relations Report 98

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. percent, dropping from 4.62 Send pitches that lead with client objectives and/or goals.

Pitching 194

Pitching Report Media Writing 194

Sword and the Script

FEBRUARY 23, 2021

Many of the PR media monitoring tools use domain authority as a measure of coverage quality. — Robert Ramirez (@ramirez_robert) November 23, 2020. That's why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc.

SEO 140

SEO Engineering Google Study 140

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 103

Tools Survey Pitching Analytics 103

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? What is PR?

Resources 148

Resources Publicity Reddit Interviews 148

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). 88% of PR pros say creativity is more important in the era of Covid. Below are some of the findings that stood out for me.

Creativity 99

Creativity Study Ethics Publicity 99

Sword and the Script

NOVEMBER 7, 2023

Muck Rack has always taken a different approach to compiling media lists. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. PR measurement. That’s basically adding about one-third more possible relevant contacts to your list.

Employee 156

Employee Software Survey Report 156

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Managing relationships with media is only one area of practice.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

MAY 5, 2020

PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020. based PR professionals in 2020.”

Pitching 92

Pitching Survey Journalism Technology 92

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 107

Survey Marketing B2B Content Marketing 107