5W PR

MARCH 21, 2025

Public relations stands as a defining force in the online casino industry, where first impressions and brand reputation make or break new ventures. Digital PR Tactics Online reputation management requires constant attention across multiple channels. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The lines keep blurring.

Trends 124

Trends SEO Leadership Print 124

Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. percent) of marketing budgets by 2020. Bottom Line. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

PR in High Definition

SEPTEMBER 22, 2020

We tend to quote Daniel Kahneman a lot, either in pieces for this newsletter or our own sales collateral, because his work is very important to reputation – and his book, Thinking Fast and Slow , is a banger*. This means that we need to start – or continue – measures to adapt to this temporary (but lengthy) difficult period.

Energy 118

Energy Guidelines Government Measurement 118

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

Financial 88

Financial Reputation Corporate Study 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5

SEO 204

SEO Analytics B2B Measurement 204

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 114

Communications Strategy Publicity Crisis Communications 114

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

Reputation 78

Reputation Corporate Insurance Insurance 78

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.” “You have these amazing tech & data tools at your disposal in #PR , now use them.”

Data 264

Data Leadership Tools Advertising 264

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Reputation Us

DECEMBER 2, 2021

In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. If you are on a board, you may believe the primary responsibility for safeguarding your company’s reputation lies with your management. So which committee oversees reputation management? Board’s Responsibility. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. billion in assets with annual grant-making in 2020 of $177 million. To get people to trust me with their stories, I needed the confidence booster the APR could provide.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Building credibility is an important component of having a good reputation. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Agility PR Solutions

FEBRUARY 11, 2020

The public relations industry will certainly have its hands full in 2020—on top of new challenges such as deeper comms integration and managing client reputations in a more distrustful consumer environment, there’s all the election noise that PR pros will be battling against to earn media placements.

Tools 78

Tools Reputation Consumer Industry 78

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Sword and the Script

JANUARY 9, 2024

In 2020, the company quietly went IPO raising $400 million. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). One Euro is currently worth $1.10 In remembrance. Mark was 68.

Brand 172

Brand Branding Reddit Pitching 172

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 211

Writing Communications Marketing B2B 211

Stuart Bruce

NOVEMBER 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 148

Report Industry Communications Publicity 148

Waxing UnLyrical

JANUARY 15, 2020

I thought I’d have broken blogging ground for 2020 by now. So when you’re coming up with your strategy and measurable objectives, everything that you and your organization are going to invest—in that initiative—must be worth it from a business point of view, i.e. not negative, but more of a “net gain.”

Strategy 111

Strategy Measurement Financial Analytics 111

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

Landis PR

AUGUST 29, 2022

AP Style is so widely used that not doing so may jeopardize your brand’s reputation with the media and other key audiences and affect your company’s overall credibility. We recommend ordering your copy today to ensure you and your team are up-to-date and using terms and phrases appropriately.

Publicity 111

Publicity Writing Construction Guidelines 111

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Most industry professionals recognize that PR and SEO work together.

SEO 165

SEO Content Marketing Marketing Software 165

PR Fuel

MARCH 17, 2020

If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years. Develop a good reputation from the start. How to Get Your Story on the News.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. PR measurement.

Employee 156

Employee Software Survey Report 156

Sword and the Script

MARCH 1, 2022

Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020. Does reputation top profit? You can’t buy milk or eggs with a pound of reputation. Notified adds coverage books. Short-form video.

Software 150

Software Case Study Advertising Advertising 150

NewsWhip

AUGUST 19, 2021

Measuring misinformation and using NewsWhip. Both NewsGuard and the University of Michigan have their own unique ways of measuring misinformation. In the end, reputation is key. “We’re Things might not be outright false, but they deliberately, or inadvertently, invite the reader or viewer to be misinformed at the end.

Trends 78

Trends Publicity Reputation Advertising 78

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.

Industry 153

Industry Publicity Agency Community 153

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before.

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

MAY 21, 2024

Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities. Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership.

Employee 97

Employee Pinterest Resources System 97

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Who Does PR Report Currently? Four options here (the limit).

Report 122

Report Publicity Survey B2B 122

NewsWhip

JULY 21, 2020

Measuring the flight to quality. Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Two figures tell the tale. on February 18.

System 78

System Facebook Twitter Software 78