Muck Rack

JULY 22, 2020

This month in bad PR pitches: July 2020

Pitching 127

Pitching 127

Prowly

NOVEMBER 26, 2020

Pitching a story to relevant reporters is often the key ingredient that decides the success, or failure, of a campaign. The post Top Media Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. When it comes to maximizing PR coverage, having […].

Media 192

Media Pitching Report Publicity 192

Muck Rack

FEBRUARY 6, 2020

Free download: How to craft a winning media pitch in 2020

Pitching 134

Pitching How To Media 134

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. PR pros need to spend time learning about the people we’re pitching to.

Publicity 166

Publicity Storytelling Instagram Pitching 166

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? Pitches that grab reporters.

Pitching 194

Pitching Report Media Writing 194

PRSay

MAY 22, 2020

We surveyed over 1,000 journalists to bring you actionable insights in The State of Journalism 2020. Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? If you want to send a pitch when it’s most likely to be read, send it in the morning.

Pitching 179

Pitching Journalism Survey Report 179

Onclusive

SEPTEMBER 25, 2020

How a service-first attitude can help your team craft more compelling stories and pitches. Date & Time: October 14th, 2020 at 2PM EDT. In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How to ensure mission-consistent communication from all employees.

Publicity 370

Publicity Measurement Data Employee 370

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. A real appeal.

Pitching 167

Pitching Travel Journalism Exercises 167

Muck Rack

OCTOBER 27, 2020

This month in bad PR pitches: October 2020

Pitching 112

Pitching 112

Muck Rack

JUNE 22, 2020

This month in bad PR pitches: June 2020

Pitching 110

Pitching 110

Muck Rack

AUGUST 24, 2020

This month in bad PR pitches: August 2020

Pitching 109

Pitching 109

PRSay

JANUARY 23, 2020

Yes, a huge majority of journalists dislike getting cold pitches. Pitch during unorthodox times. Try sending out pitches on Friday afternoons, before holidays or at other unusual times. Because few people pitch on these occasions, you’ll have less competition. Here are two: 1. Use the phone more.

Media Relations 199

Media Relations Media Pitching Report 199

Muck Rack

NOVEMBER 24, 2020

This month in bad PR pitches: November 2020

Pitching 100

Pitching 100

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Yet in March, one by one, every major tech event announced a postponement or cancellation, from SXSW to Mobile World Congress to Cannes Lion – which initially postponed before fully canceling 2020 just last week. New speaking opportunities will open in 2020. But there’s some good news in the conference world for PR planners.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 176

Software Measurement B2B Training 176

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

Pitching 141

Pitching Measurement Media Survey 141

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Get more media pitching knowledge from Michael Smart here. We all like to look at the New Year as a fresh start. I like using creativity and storytelling.

How To 148

How To Training Creativity Storytelling 148

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. As of May 5, 2020, 85% of Starbucks locations reopened for mobile ordering and delivery. Bonus: Starbucks.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Prowly

NOVEMBER 3, 2020

One of the most significant factors in securing coverage is ensuring that you are pitching to the right food journalists. The post Top Food Journalists – The 2020 List appeared first on Prowly Magazine. When it comes to gaining coverage for your products or brand, it takes a number of components coming together successfully.

Pitching 104

Pitching Brand Branding Media 104

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( For a lot of PR people, a big part of their job is pitching their clients as subject matter and thought leaders — I would encourage them to try and apply a higher bar for anything COVID-related.

Report 206

Report Media Pitching Trends 206

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 193

Pitching Survey Report Social Media 193

PR Insiders

JUNE 12, 2020

The first half of 2020 has provided us with some unusual times. The post Difficult Times Call For Sensitivity When Pitching The Media appeared first on News & Experts. The post Difficult Times Call For Sensitivity When Pitching The Media appeared first on News & Experts.

Pitching 114

Pitching Media Television Education 114

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. It grew 800% from January 2018 to January 2020. See what’s trending and pitch your expertise around that. They want to discuss what people are already talking about online. ” Newsjacking. Who knows.

Trends 246

Trends Television Exercises Pitching 246

Prowly

NOVEMBER 26, 2020

Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]. The post Top Education Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Education 104

Education Pitching Industry Publicity 104

Sword and the Script

DECEMBER 29, 2020

2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? was $100,000 in 2020; it was higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Good riddance 2020! The median public relations salary in the U.S. 10 PR Tips for Making Your Company Easier to Cover.

SEO 119

SEO Software Resources Newspapers 119

PR in High Definition

SEPTEMBER 22, 2020

The Economist is warning that unless we can beat Covid globally, we won’t beat it at all – and even the most optimistic estimate doesn’t see us beating the pandemic before the end of 2020. Put it next to Oren Klaff’s Pitch Anything and Kotter’s Leading Change and you’ve got three of the best communications books in the world.

Energy 118

Energy Guidelines Government Measurement 118

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 173

Survey Media Relations Pitching Media 173

ImPRessions - Crenshaw Communications

DECEMBER 9, 2020

2020 has been a long year, but we love sharing good news to put a smile on everyone’s face. On December 1, 2020, our partner Chris Harihar and his wife Lisa welcomed a beautiful and healthy baby girl, Lila Max. Mom and Dad are settling in with Lila as she will quickly learn how to draft a press release and pitch media.

Communications 170

Communications Pitching Meeting Media 170

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111