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If you are in charge of tradeshow publicity, these tips are a great way to maximize your presence at any show. At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.
SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and tradeshows for sponsorships and speaking opportunities to gain customer and media visibility. New speaking opportunities will open in 2020. Now that all tech and other events have been nixed , what do speakers bureau managers do?
1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. . >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.
The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.
At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. What Can Be Gained From Virtual TradeShows.
Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. CES remains a great venue for vehicle technology companies to show their stuff.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.
It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. But as the show grows, so does the competition. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. So, you need to have flexibility and plan accordingly.
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.
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