Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. I like using creativity and storytelling. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. We all like to look at the New Year as a fresh start. That rings true to me, but where do I start?”.

How To 148

How To Training Creativity Storytelling 148

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 136

Storytelling Communications Survey Case Study 136

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter.

Google 157

Google Course Survey YouTube 157

PRSay

OCTOBER 16, 2024

By speaking publicly about her emotions and struggles — including her cancer journey and her son’s passing due to opioids in 2020 — Etheridge says that this openness and authenticity has continued to come back to her in a beautiful way 20 years later.

Crisis Communications 167

Crisis Communications Interviews Crisis Community 167

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Branding 370

Branding Brand Media Measurement 370

Stephen Waddington

MARCH 17, 2021

Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. Suffice to say that as 2020 became 2021 it became clear that rebuilding my career in communications at Sellafield would be impossible. I felt like I had a duty to them all to speak up.

Storytelling 147

Storytelling Local Case Study Television 147

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. When she’s not pushing her clients to make change happen through effective storytelling, Lisa also hosts the podcast Breaking Trail , an exploration of outdoor adventure as a metaphor for life. Using storytelling and data together. Opting for a simpler approach to storytelling.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. If you’d like to stay ahead of trends in 2020 take a look at NewsWhip Analytics. The post 5 ways to step up your content strategy in 2020 appeared first on Newswhip. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Journalism 103

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. billion in 2020, showing a clear demand for educational playthings. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market.

Strategy 78

Strategy Education Video Storytelling 78

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 27, 2025

Absolut Vodka Another example of food and drink influencer marketing being done successfully is Absolut Vodkas award-winning campaign in 2020. The campaign showcased diverse storytelling approaches, including influencer-led cocktail tutorials, lifestyle content that seamlessly integrated the brand, and unique social media activations.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

5W PR

MARCH 21, 2025

LeoVegas’s 2020 influencer campaign succeeded by partnering with mid-tier gaming streamers who demonstrated authentic interest in casino content, resulting in 25% higher conversion rates compared to celebrity endorsements. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.”

Data 264

Data Leadership Tools Advertising 264

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Ageism is getting old. Long on experience” used to be a badge of honor.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Copyright © 2020 Ann Wylie. So make sure that you’re drawing recipients in through the from line, pre-header and preview pane, as well as the subject line. Stop boring them. The boss thinks that’s fluff?

Writing 199

Writing Case Study Training Storytelling 199

Sword and the Script

DECEMBER 17, 2019

And storytelling. Storytelling is the essence of brand development. Read more: Storytelling is the Essence of Brand Development; Off Script No. If you enjoyed this post, you might also like: 30 Pragmatic Marketing and PR Predictions for 2020. A gateway. A business driver. Surround sound. A managed risk. Attribution.

Marketing 87

Marketing Storytelling Interviews B2B 87

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

DECEMBER 19, 2019

Much like in the traditional media relations arena, influencer marketing is going to become more about relationships and storytelling (and less about numbers) than it has been to date.” – Cara DiFabio, Account Executive and Stella Heekin, Assistant Account Executive. “In What trends are on your radar for the coming year?

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

Survey 144

Survey Measurement Public Affairs Storytelling 144

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 168

Trends Nonprofit Consumer Newspapers 168

5W PR

FEBRUARY 20, 2025

Hasbro’s relaunch of the Classic Super Soaker line in 2020 generated significant buzz among both parents who played with the original toys and a new generation of children. LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores.

Company 78

Company Branding Brand Crisis Management 78

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

Conference 138

Conference Film Storytelling Journalism 138

Communications Conversations

OCTOBER 10, 2019

Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest.

Branding 79

Branding Brand Survey Conference 79

PR in High Definition

APRIL 30, 2024

In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. On X they have seen their followers rise from 45k in 2020 to over 580k today – an increase of nearly 1,200%. So, what’s your story?

Storytelling 62

Storytelling Sports Travel Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Onclusive

AUGUST 9, 2021

There were some serious PR blunders in 2020. Multimedia Development & Visual Storytelling. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros are often tasked with reviewing and editing when appropriate.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

DECEMBER 20, 2022

The Art Of Storytelling In Business Communications And Public Relations. Is it just me or does it feel like there’s been an acceleration of time since the pandemic slammed the world in early 2020? The post A Few Closing Thoughts on 2022 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 95

Storytelling Communications Publicity Agency 95

Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

Storytelling 147

Storytelling Communications Publicity Survey 147

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Top three comms challenges.

Survey 151

Survey Communications Measurement International 151

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live.

Branding 145

Branding Brand Healthcare Enterprise 145