2020 Technology Trade Shows 
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences. There’s good news here, however.
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ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.
Bianchi Biz Blog
JUNE 17, 2021
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.
Konnect Agency
FEBRUARY 16, 2021
At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. What Can Be Gained From Virtual Trade Shows.
The Hoffman Agency
FEBRUARY 17, 2020
In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. It’s amazing to me that trade shows continue to survive, let alone thrive.
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