This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The decline of B2B tradeshows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
By the same token, many business executives rely on attending, speaking, or sponsoring in-person tradeshows for their own visibility and thought leadership, and to stay on top of trends. In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences. There’s good news here, however.
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business tradeshow is a PR success for your company? If not, contact the Consumer Technology Association (CTA) to get your spot.
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.
At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. What Can Be Gained From Virtual TradeShows.
In the years since FM’93, I can’t remember how many tradeshows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technologyshows, Mobile World Congress. It’s amazing to me that tradeshows continue to survive, let alone thrive.
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. CES2020 racked up some impressive numbers during its last live version in 2020: 171,268 verified attendees.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/tradeshows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “vendor websites,”.
After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers.
Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news.
It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any tradeshow. You have to show you are relevant, which boils down to: you have to matter to the everyday person.
It’s the opinion of many auto-industry savvy people, including: Long-time auto industry journalist, analyst and Autoline host John McElroy told us: “CES is the best auto show in the world. You can see more automotive technology here than anywhere else in the world.” It’s not the largest … but it’s the best.
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content