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TikTok Trends

PR for Anyone

It grew 800% from January 2018 to January 2020. I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. ” Newsjacking.

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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

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5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. We will also be hosting a webinar on this topic on June 25th, 2020. The idea of brands acting as publishers is nothing new.

Strategy 273
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4 Powerful Examples of Earned Media in 2020

Critical Mention

The year 2020 has been a big year for the Black Lives Matter movement with countless news stations talking about BLM protests and police reform. The post 4 Powerful Examples of Earned Media in 2020 appeared first on Critical Mention - Best Media Monitoring and Database Service. The #BlackLivesMatter Movement. million mentions a day.

Examples 130
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. million in 2020, according to Pew Research Center. million in 1974 to 24.3

Handbook 192
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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020! Definitely a good follow for those looking for TV insights especially given the rise of CTV.

Twitter 177