Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision. Try our services.

Survey 173

Survey Media Relations Pitching Media 173

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “vendor websites,”.

B2B 103

B2B Trade Shows Survey Study 103

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. Average webinar viewing time is about an hour.

Survey 95

Survey B2B Report Video 95

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 86

Technology Automotive Trade Shows Hotels 86

Solo PR Pro

JUNE 8, 2021

She specializes in media relations, content solutions and social media management for her clients, and she was fortunate to see her business grow in 2020, despite losing some clients to pandemic-related budget cuts. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. On Friday, March 13, 2020, we sent our staff to work from home. Today, it’s a vaccination site.

Crisis 88

Crisis Employee Trade Shows Local 88

Konnect Agency

FEBRUARY 1, 2021

2020 threw curveballs for everyone. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. These three apps are not new to consumers, but all saw impressive growth in 2020. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This report from Wordstream.com, provided by Gayle Lynn Falkenthal, anticipates that by 2020 fifty percent of all online searches will be done via voice. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. We can’t do trade shows, can’t do in person events. And if we do that, the traffic, the plays, the downloads, all that will come.” We’ve seen 103 percent growth year over year.

Branding 102

Branding Brand Marketing Facebook 102

PR 20/20

MARCH 7, 2017

But with the number of bloggers projected to hit more than 31 million by 2020 in the U.S. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. Offline, such as in your office lobby or at a trade show booth. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Prohibition

JANUARY 3, 2017

Cisco estimate that by 2020, 75% of mobile data usage will be video. 2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement.

Twitter 48

Twitter Social Media Trade Shows Video 48

Bianchi Biz Blog

JUNE 30, 2022

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. But as the show grows, so does the competition. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media.

Automotive 74

Automotive Mobile Technology Resources 74

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Karen Freberg

APRIL 30, 2018

They were able to pick a topic they would present to the class (the mock audience for a conference, trade show, luncheon, etc) and treat it as a way to showcase their expertise on a subject. I have a packed schedule teaching this fall, and then the next time I will be teaching social media will be in Spring 2020 ( #Freberg20 ).

Social Media 41

Social Media Exercises Trade Shows Case Study 41

Bianchi Biz Blog

JANUARY 19, 2023

ZF showed everything from a heated seat belt (“Heat Belt”) to its new, autonomous SAE Level 4 Shuttle and its ZF ProConnect connectivity platform which securely connects vehicles with cloud and infrastructure CES2023 and the Media In addition to an overall sense of connection and excitement, this year’s version of CES (which was the largest U.S.

Automotive 81

Automotive Transportation Technology System 81

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. After a year like 2020 – it is hard to even think it might finally be over.

Marketing 196

Marketing Employee Content Marketing Media Training 196