Agility PR Solutions

JANUARY 21, 2025

The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021’s bull market peak. Gone are the days of meme-driven hype cycles and FOMO-based promotions. Today’s successful crypto marketing strategies prioritize education, compliance, and authentic community building.

Industry 100

Industry Marketing Education Advertising 100

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 107

Social Media Privacy Branding Brand 107

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Tech providers can demonstrate their excellent customer success by earning awards for client service. Our clients Chili Piper and Innovid planted their flags as Inc. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . Short-Form Videos.

Trends 105

Trends YouTube Tourism Video 105

5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. This may be laid to marketers and advertising pros, most of whom are under 40 years of age. The post Social Media Trend Forecast: 2021 and Beyond appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 103

Social Media Trends Media Policies 103

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. As a sector, technology has lost its luster. This is the issue that grabs the headlines.

Reputation 305

Reputation Privacy Data Advertising 305

Institute for Public Relations

JULY 31, 2023

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021. 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising → .—

Advertising 78

Advertising Advertising Study Blogging 78

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. GM had a commercial advertising their new electric car, while making fun of Norway. Some things still happen even in 2021. Why is this the best from Super Bowl 2021?

Social Media 104

Social Media Trends Media Reddit 104

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 157

Data Strategy Marketing Advertising 157

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Ami Neiberger , CEO, Steppingstone LLC. The first is the tight market for talent.

Marketing 216

Marketing Content Marketing Social Media Employee 216

5W PR

MARCH 21, 2025

Successful pre-launch campaigns like Stake.com’s 2021 rollout demonstrated the power of staged content releases, with daily updates generating over 50,000 waitlist signups before launch day. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. The relaunch of Cabbage Patch Kids in 2021 exemplifies this approach.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 171

Leadership B2B Study LinkedIn 171

Stephen Waddington

SEPTEMBER 20, 2021

Anyone that was made redundant or furloughed at the outset of the pandemic in March and April 2020, had found employment by Spring 2021. Unemployment in May to July 2021 was 1.5 Vacancies and jobs in the UK for June to August 2021 rose to a record 1,034,000. in the three months of May to July 2021.

Employee 133

Employee Marketing Data Training 133

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 149

Software Case Study Advertising Advertising 149

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on. That got my wheels spinning. I meet a lot of people in any given year. I very rarely meet up with anyone outside those areas. But, maybe I should.

Real Estate 88

Real Estate Local Meeting Sports 88

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021. Infodemic puts trust to the test 2021 has seen the arrival of a new kind of threat – an infodemic.

Ethics 178

Ethics Publicity Enterprise Groups 178

NewsWhip

AUGUST 19, 2021

They’re just as involved in the process as others, and it comes down to advertisements. NewsGuard found that many of the major misinformation sources that get a lot of engagement online are able to do so because they’re running programmatic advertising. Every time their articles get clicked on, they increase their revenue.

Trends 78

Trends Publicity Reputation Advertising 78

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Thank you all pic.twitter.com/To7MIovmq6 — HubSpot (@HubSpot) February 16, 2021 5. And that’s what stands out for me in terms of creativity. Word of caution with this approach: always punch up – and never punch down. A larger company picking on startups would come across poorly.

Creativity 103

Creativity B2B Examples Marketing 103

Prohibition

FEBRUARY 11, 2021

The big lesson from 2020 – the only certainty for 2021 is change. Whilst granted, the more traditional big-ticket advertising tactics – think mailers, billboards and print ads – still require an element of forward planning, even the content of these ads is often agreed upon at the eleventh hour.

B2B 62

B2B Strategy Marketing How To 62

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Interestingly enough, Budweiser also came in the top article spot in 2021, but not for their commercial. Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. million U.S. But just how impactful are these ads?

Television 147

Television Advertising Advertising Journalism 147

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. But, today, in 2021, it’s much more normalized.

Social Media 131

Social Media Media Marketing Instagram 131

Stephen Waddington

SEPTEMBER 7, 2021

The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. The communication function is commonly combined with marketing, followed by public affairs, and advertising. The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on Arik Hanson. That got my wheels spinning. I meet a lot of people in any given year. I very rarely meet up with anyone outside those areas. But, maybe I should.

Real Estate 78

Real Estate Local Meeting Sports 78

The Proactive Report

APRIL 7, 2022

According to the report, investment in all digital marketing activities has increased since February 2021. Social advertising is a skill PR and marketing pros need to master. The majority of firms (77.4 percent) invest in website optimization, digital media, and search (69 percent). What does this mean for your career?

Survey 147

Survey LinkedIn Engineering Web 147

Stephen Waddington

JANUARY 12, 2022

In many parts of the world audiences have fallen during 2021 because of these factors. More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.

Report 122

Report Media Journalism Privacy 122

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52