5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. This may be laid to marketers and advertising pros, most of whom are under 40 years of age. The post Social Media Trend Forecast: 2021 and Beyond appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 103

Social Media Trends Media Policies 103

5W PR

MARCH 21, 2025

Successful pre-launch campaigns like Stake.com’s 2021 rollout demonstrated the power of staged content releases, with daily updates generating over 50,000 waitlist signups before launch day. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. The relaunch of Cabbage Patch Kids in 2021 exemplifies this approach.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2.

Ethics 178

Ethics Publicity Enterprise Groups 178

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

SEPTEMBER 20, 2021

Anyone that was made redundant or furloughed at the outset of the pandemic in March and April 2020, had found employment by Spring 2021. Unemployment in May to July 2021 was 1.5 Vacancies and jobs in the UK for June to August 2021 rose to a record 1,034,000. in the three months of May to July 2021.

Employee 133

Employee Marketing Data Training 133

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. I worked as a proofreader (and very part-time copywriter) at this agency. But, today, in 2021, it’s much more normalized. We’re going to get input and feedback on our work in 2021. They were wonderful people. But, you do have to listen. Get used to it.

Social Media 131

Social Media Media Marketing Instagram 131

Axia PR

FEBRUARY 5, 2021

. — Ad World Masters named Axia Public Relations to its Agency of the Year awards list for 2020. Out of more than 11,400 agencies worldwide in Ad World Masters’ database, only 563 agencies from 74 countries qualified as an Agency of the Year. “We

Agency 62

Agency Publicity Advertising Advertising 62

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. The big lesson from 2020 – the only certainty for 2021 is change. Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot.

B2B 62

B2B Strategy Marketing How To 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Sword and the Script

FEBRUARY 2, 2021

This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. The company also added AI-assisted ad filtering.

Software 124

Software Technology Advertising Advertising 124

PRSay

JUNE 15, 2022

Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms.

Policies 165

Policies Community Corporate Enterprise 165

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. Salesforce Advertising Studio.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community. Come and learn about our process.

Communications 185

Communications Video Social Media Facebook 185

Konnect Agency

DECEMBER 8, 2021

In fact, in 2021, $153.7 Keep reading to find out how you can have your cake and eat it too – increase revenue and save time when you work with a social media agency. Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency. Your social media agency can help you develop conversion ads.

Social Media 59

Social Media Agency Media Pinterest 59

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Descript : We decided to launch a podcast for the Marketing AI Institute in 2021, and this was entirely new territory for our team.

Technology 65

Technology Marketing Tools Google 65

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead.

Trends 119

Trends Publicity Communications Marketing 119

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. In 2021, we began to see brands step away from the status quo. COVID, George Floyd, January 6, 2021… all these events have impacted the world in ways we have never imagined.

Trends 78

Trends Marketing Consumer Community 78

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased?

Branding 88

Branding Brand Customer Service Consumer 88

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Advertising Advertising 78

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” It’s vital to take a step back from promotional advertising. It depends.

B2B 138

B2B Branding Brand B2C 138

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>>

Survey 104

Survey Trends Marketing Creativity 104

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

JULY 28, 2021

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. These competitions are open to brands, agencies, PR firms, media owners, or in-house teams worldwide. Give yourself something to celebrate in 2021! What is it? Entry deadline: Thursday, August 26. The Drum Awards for B2B.

Reddit 87

Reddit B2B Local LinkedIn 87

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. What it found is that Instagram appeared to be the rising star among advertisers in 2020. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Branding Brand 88

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 211

Writing Communications Marketing B2B 211

NewsWhip

DECEMBER 2, 2021

We’ve officially reached the last month of 2021, and as we approach the countdown to the end of the year, it’s that time again when brands are beginning to compete for the honor of who has the best Christmas ads. . While TV ads are important, influencers have become a crucial part of advertising in 2021.

Branding 17

Branding Brand Instagram Advertising 17

Victorious PR

DECEMBER 1, 2022

We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Agency 52

Agency Real Estate Employee Ethics 52