Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. I am very grateful to Talkwalker for providing free access to their dashboard for users to see what is trending, and which brands “won” the social media conversation.

Social Media 104

Social Media Trends Media Reddit 104

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. They were wonderful people. So many hot takes.

Social Media 131

Social Media Media Marketing Instagram 131

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

MARCH 21, 2025

Social media serves as a primary channel for building anticipation. Successful pre-launch campaigns like Stake.com’s 2021 rollout demonstrated the power of staged content releases, with daily updates generating over 50,000 waitlist signups before launch day. 5 average rating across review platforms.

Case Study 78

Case Study Measurement Reputation Study 78

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. That’s part of the reason that advertising spend on online video is up 114% since 2014. . Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . Short-Form Videos. SCHEDULE A DEMO.

Trends 105

Trends YouTube Tourism Video 105

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? They didn’t just make a movie and drop a link on social media. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Thank you all pic.twitter.com/To7MIovmq6 — HubSpot (@HubSpot) February 16, 2021 5.

Creativity 103

Creativity B2B Examples Marketing 103

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Influencing Social Media Communicating these neutral findings to your customers can then trickle down into social media posts. Finding ways to gather truly unbiased opinions should be a priority.

Reputation 167

Reputation Consumer Report Ethics 167

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%

Data 157

Data Strategy Marketing Advertising 157

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. What it found is that Instagram appeared to be the rising star among advertisers in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

The Proactive Report

APRIL 7, 2022

According to the report, investment in all digital marketing activities has increased since February 2021. percent) invest in website optimization, digital media, and search (69 percent). Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. Brands focused on using social to sell. Advertising has taken over. In 2021, I’ve done a number of social media audits.

Twitter 169

Twitter Social Media Employee Trends 169

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. Like, “Hey, did you see this meme on social media?

Communications 186

Communications Video Social Media Facebook 186

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. I loved the way he used social media, at the time, to connect with constituents. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. In fact, in 2021, $153.7 billion in sales have come from social media and this is expected to grow to $229.6 Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency.

Social Media 59

Social Media Agency Media Pinterest 59

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

NewsWhip

AUGUST 19, 2021

This is mostly used at their Center for Social Media Responsibility, which is trying to help social media platforms meet their public responsibilities. We often see that NGOs and the media should care about misinformation, but what about brands themselves?

Trends 78

Trends Publicity Reputation Advertising 78

Stephen Waddington

SEPTEMBER 7, 2021

The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. The communication function is commonly combined with marketing, followed by public affairs, and advertising. The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. The post 2022 Social Media Trends Pt.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’.

Social Media 62

Social Media Strategy Media Nonprofit 62

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”.

Software 124

Software Technology Advertising Advertising 124

Prohibition

FEBRUARY 16, 2021

That said, this dinosaur of a social network is catching pace. And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. LinkedIn events provide a new way to engage with a business’ target audience on social media. Salesforce Advertising Studio. HG Insights.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. I loved the way he used social media, at the time, to connect with constituents. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on Arik Hanson. That got my wheels spinning. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

PR 20/20

JANUARY 14, 2021

In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. It’s become our main source of truth for campaign insights.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021.

Insurance 97

Insurance Insurance Exercises Reputation 97