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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Don’t skimp here.

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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to eMarketer, 83% of digital advertising relied on third-party cookies for targeting in 2021.

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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting. Social ad spend skyrocketed in Q4 2020.

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Managing PR During A Health Tech Crisis

5W PR

The Mayo Clinic’s 2021 recall of 33,000 pulse oximeters demonstrated effective transparency – they provided weekly updates through multiple channels and maintained a dedicated hotline for patient questions. The post Managing PR During A Health Tech Crisis appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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