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Book Review: A Century of Spin

Wadds Inc.

Miller worked at the University of Bristol until 2021. The book is aimed at a general audience, in what Miller and Dinan say, “is our attempt to try to explain how the insidious and mysterious power of public relations works to undermine democracy.” To say this book is cynical about public relations is an understatement.

Ethics 105
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What Are the New Rules of Marketing and PR?

wiredPRworks

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118
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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81
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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Prepare in Advance: Prepare for the view-through attribution data to disappear. Olivia Carroll.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, I've been doing this for at least 40 years - first in journalism and then in business. How will the communication market develop in 2021? Crisis PR has become commonplace.