Remove 2021 Remove Community Remove Ethics
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Is a brand that aligns with my personal values and ethics.”

B2B 179
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169
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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

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13 Marketing Statistics Summarizing 2021

Sword and the Script

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. less-than half (48%) participate in online communities with their audience. 57% are neutral about trust in NGOs.

Marketing 106
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Tackling bias in how we create and tell stories

Stephen Waddington

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. We shared research, reviewed industry best practice and talked to our network of communications practitioners to better understand what was going on.

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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

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How the APR Changed My Future

PRSay

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta. We sold Eos to a regional marketing organization.