PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Corporate video views and duration (compared to video length). Nobody plans to fail. They just fail to plan. Often, a communication audit is recommended before starting any major yearly planning.

International 189

International Internal Data Communications 189

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Thought Leadership. Validation from Third Parties.

B2B 88

B2B Trends Publicity Engineering 88

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 202

Employee Community Leadership Enterprise 202

Institute for Public Relations

JANUARY 24, 2023

Korn Ferry explored how corporate leaders in the Asia-Pacific (APAC) have evolved during the COVID-19 crisis. 2021 – July 2022. Interviews were conducted with over 70 CEOs from across the APAC region from Sept. Key Findings:1.)

Leadership 64

Leadership Interviews Crisis Corporate 64

Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S.

Government 209

Government Employee Insurance Insurance 209

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week.

Communications 125

Communications Crisis Leadership Sports 125

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . It’s a great time to be at Critical Mention.”.

Analytics 78

Analytics Technology Instagram Leadership 78

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

Government 158

Government Report Survey Media 158

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 152

Government Survey Ethics Media 152

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 166

Policies Community Corporate Enterprise 166

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. But, as professional communicators, 2020 gave us a gift that we can carry well into 2021: the freedom to throw off the grandeur and be real. Keep it real. Keep calm and communicate on!

Communications 158

Communications Nonprofit Employee Film 158

PRSay

FEBRUARY 14, 2023

“It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

Ethics 171

Ethics Training Social Media Leadership 171

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 183

Reputation Privacy Banking Ethics 183

PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. Photo credit: giodilo ].

Journalism 158

Journalism Survey Ethics Report 158

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. — MIT Sloan Management Review (@mitsmr) March 3, 2021. Ends tomorrow.

Study 99

Study Company Leadership Education 99

PRSay

DECEMBER 7, 2023

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 189

Journalism Real Estate Survey Report 189

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Her podcast, Growing Social Now, launched in 2021. Here’s the latest on Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated. And as always, these events make ideal venues for networking and relationship-building.

Trends 139

Trends Communications Conference Leadership 139

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 151

Survey Communications Measurement International 151

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. But it actually looks like: a hybrid model, remote work, the gig economy, a solo entrepreneur — people working outside the corporate model, and the confluence of work and play in various places.).

System 78

System Government Local Technology 78

Reputation Us

MAY 4, 2021

Portland, OR, May 4, 2021 — ReputationUs , a firm specializing in reputation management and crisis response services, officially launched ReputationU —eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of a crisis.

Reputation 78

Reputation Crisis Enterprise Financial 78

Stern + Associates

SEPTEMBER 21, 2023

Inspiring Tech’s Up-and-Coming Women Leaders Founder of the MIT Space Exploration Initiative in 2016 and co-founder of the Aurelia Institute in 2021, Ekblaw is committed to getting more women into tech management roles.

Corporate 62

Corporate Real Estate Technology Healthcare 62

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home.

International 92

International Internal Communications Employee 92

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Follow your gut.”

Company 146

Company Employee Internal International 146

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 212

Marketing Content Marketing Data Social Media 212

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. First off, brief your executive leadership on social,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. What about Twitch? Never fear!

Social Media 62

Social Media Trends Viral Marketing 62