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13 Public Relations Statistics Summarizing 2021

Sword and the Script

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . The price summarizing marketing statistics for 2021 was published earlier in the week. Read the whole post: Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021.

Publicity 141
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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Edelman under pressure.

Policies 309
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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. Data Journalism.

Training 370
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What can social content marketers learn from Shutterstock’s 2021 visual trends?

Communications Conversations

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. Let’s take a look at just a few of the visual trends I think could impact your content strategy in 2021: #1 – Surreal faces.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.