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.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisiscommunications and other obvious aspects of the PR craft.
This initiative can be anything from a new productlaunch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Given the chance to increase departmental spending, 52% of communicators say they’d hire more full-time staff.
And in 2021, she took full advantage of the freedom her self-employed lifestyle offers — Shirley and her 13-year-old son moved to Florence, Italy. “I She worked in-house doing crisiscommunications and productlaunches for two more pharmaceutical companies before moving back to Georgia.
Also, having a designated team on your side and creating a crisiscommunication plan can be a good idea to anticipate any potential negative situation. Communication Another strategy for managing media relations is to proactively share news and updates about your company.
Team roles and responsibilities need to be clear if your crisiscommunication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. This will make sure that everyone understands their role in the event of an actual crisis.
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