5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 18, 2025

The Mayo Clinic’s 2021 recall of 33,000 pulse oximeters demonstrated effective transparency – they provided weekly updates through multiple channels and maintained a dedicated hotline for patient questions. Organizations need dedicated social media crisis protocols.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. Image via Lightspring.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. next year, down from 6.4% estimated in June.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

MARCH 11, 2025

PR teams must master the delicate balance between promoting innovation and addressing valid concerns about privacy, safety, and ethical implications. The FDA reported that public trust in clinical trials dropped 23% after high-profile transparency failures in 2020-2021.

Ethics 78

Ethics Healthcare Privacy Guidelines 78