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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications. PR is always evolving. As companies grow, corporate communications become more important.

Training 370
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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Online reviews help consumers that are shopping around and searching for the best products.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Shift to recession mode.

Marketing 191
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Trend porn

Stephen Waddington

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155