The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Sword and the Script
SEPTEMBER 10, 2024
The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Don’t skimp here. Support us with expertise.”
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