Remove 2021 Remove Measurement Remove Privacy
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. click image for higher resolution) The top 10 ‘decision drivers’ in B2B procurement It’s those ‘decision drivers’ that stood out the most.

B2B 179
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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

Privacy 78
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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.

Privacy 78
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7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting. Twitter acquired newsletter platform Revue.

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Managing PR During A Health Tech Crisis

5W PR

The Mayo Clinic’s 2021 recall of 33,000 pulse oximeters demonstrated effective transparency – they provided weekly updates through multiple channels and maintained a dedicated hotline for patient questions. Share investigation findings, corrective actions, and progress toward resolution.

Crisis 60
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Filling the Missing Data Void

5W PR

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. As a measurement of digital media efficiency, 65% said they rely on it. 32% expressed a need for clear management policies relating to consent and privacy. Current Practice.

Data 88