Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community.

Mobile 116

Mobile Meeting Course Ethics 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. That up 54 days or about a month in a half since 2022. Dentsu put the average time to close a deal at 379 days.

B2B 144

B2B Software Ethics Leadership 144

Wadds Inc.

JULY 19, 2022

The programme is delivered via an online teaching platform and Guild community. Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. It is assessed and certificated independently. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. With more than 1 billion active users in 2022, over 3 million of those are deemed to be influencers on the app.

Branding 118

Branding Brand Video Social Media 118

Communications Conversations

APRIL 19, 2022

Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. It’s the Social Media Intern. They gave me the Twitter password. Might mess around and make a thread, idk. ??. C’mon folks. I get that.

International 122

International Internal Social Media Twitter 122

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

APRIL 5, 2022

As a white male and ally to women and diverse communities, and as diversity chair for PRSA’s Orange County Chapter , I’m here to share some insights from the session. Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity. A communicator’s role in DE&I.

Resources 142

Resources Nonprofit Groups System 142

wiredPRworks

JANUARY 13, 2022

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing. Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

Stern + Associates

JANUARY 26, 2023

According to a 2022 study by ADP , seven out of every ten workers have contemplated a major career pivot this year – leaving leaders around the world struggling with “the great Re (-signation, -set, -negotiation, -think)” as well as its cousin “quiet quitting.”

Employee 117

Employee Company Marketing Case Study 117

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 130

Film Marketing Sports Hotels 130

PRSay

MAY 7, 2021

The application process is wrapping up for the 2022 PRSA Board of Directors. The Board should reflect the community it represents and advocate for the professionals that comprise it. If you’re a person that naturally sees a path forward through adversity or enjoys creative problem solving, then Board service is for you.

Education 122

Education Technology Policies Leadership 122

wiredPRworks

MAY 23, 2022

To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. To date, I’ve written 373 posts about LinkedIn.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Finally, 2024 also brings another U.S.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. This is intended to be an added resource to help communicators in their work.” PRGloo was acquired by Onclusive in a three-way merger field by private equity announced in early 2022. Today, we can’t imagine life without it.

Publicity 123

Publicity Software Google Reddit 123

Communications Conversations

FEBRUARY 11, 2022

Folgers (@Folgers) January 31, 2022. Unrivaled community, crew and coffee. ?? Folgers (@Folgers) January 30, 2022. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. #DamnRightItsFolgers pic.twitter.com/for3Z5MVoI.

Case Study 78

Case Study Study Agency Creativity 78

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. Kathy Casciani (KC): I officially became a solo PR Pro in April of 2022. I launched Sequence Strategies in January 2022. Brandon Lee, Sequence Strategies.

Agency 108

Agency Travel Groups Community 108

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Meltwater announced a “review of strategic alternatives” in September of 2022. It makes sense.

Software 119

Software Pitching Ethics Privacy 119

Stephen Waddington

MAY 10, 2022

The report is a damning read on a fast growing and emerging part of the creative sector. "As The market for influencers has grown up around individuals who have utilised social media to create content and develop online communities around their work and interests. The closing date for responses is 1 June 2022.

Marketing 78

Marketing Government Advertising Advertising 78

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. The campaign will see over one million meals being donated to those in low-income communities.

B2C 62

B2C Creativity Sports YouTube 62

Maxim Behar

DECEMBER 20, 2022

And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! Senior Communications Manager, EIT Urban Mobility. Mai Anh Le. Cesare Valli. Netherlands.

Energy 52

Energy Groups International Internal 52

Stern + Associates

OCTOBER 27, 2022

Despite working in more teams than ever before, the global workforce is plagued by loneliness that saps creativity and tanks productivity. recently won the 2022 Richard Beckhard Memorial Prize for its recommendations that restore camaraderie and interpersonal connection in the workplace.

Construction 62

Construction Groups Creativity Study 62

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead.

Reputation 78

Reputation Insurance Insurance Employee 78

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Women in Transportation 2022: Trailblazers in trucking.

Meeting 60

Meeting Automotive Transportation Media 60

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 105

Policies Energy Government Crisis 105

Konnect Agency

FEBRUARY 7, 2022

In fact, according to a survey of marketers worldwide, 40% of their events were projected to be virtual or digital in 2022. Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events!

Agency 59

Agency Creativity Examples Conference 59

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

Bianchi Biz Blog

JANUARY 9, 2023

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. You might also be interested in: Top 10 Meet the Media Profiles of 2022. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 75

Automotive Groups Meeting Technology 75

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Prohibition

JUNE 13, 2022

Free of charge, a professional account has greater access to a variety of Twitter’s creative tools, including the ability to promote tweets with a click of a button via Quick Promote. When compiling the creative for your ads campaign, consider a variety of different ads. How do I promote Twitter ads? What is the pull factor?

Advertising 62

Advertising Advertising Twitter Groups 62

Konnect Agency

FEBRUARY 7, 2022

In fact, according to a survey of marketers worldwide, 40% of their events were projected to be virtual or digital in 2022. Planning and Logistics Just Got Creative. As marketing professionals, a large part of our job as innovators and change-makers is to bring creative ideas to every campaign we support, including digital events!

Agency 52

Agency Creativity Examples Conference 52

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Put People First to Unlock Innovation, Creativity – and Higher Profits. Going Beyond Work/Life Balance for True Mental Health.

Employee 62

Employee Leadership Exercises Mobile 62