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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Of course, the marketing community was all over this. Not surprisingly, few have to do with the intern topic. I get that.

Internal 122
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Here’s Why In 2022, Brand Narrative Will Be a Company’s Most Powerful Growth Accelerator  

Shift Communications

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought.

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Q&A with Internal Communication Strategy author Rachel Miller

Wadds Inc.

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 113
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Maxim Behar Appointed as International Fellow of PRCA

Maxim Behar

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). As PRCA International Fellow, Maxim's key role will be to help shape thinking on the future of the industry.

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. Let’s talk about the 2022 Brands in Motion report.

Ethics 74
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges. Consider The Impact on Local Communities. CES 2022 was labeled a high-tech ghost town after brands canceled their travel plan s in the weeks leading up to it due to COVID-19 spikes.

Media 294