Remove 2022 Remove Consumer Remove Journalism Remove Pitching
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Blogger outreach gets personal.

Marketing 214
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What’s Trending for 2023?

PRSay

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 128
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

billion in 2022 and grow to $4.56 Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% In other words, pitch a story , not a product. that’s written like journalism. Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 will click it.

B2B 87
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. And here we go the PR Tech Sum for the month of June 2022…. Pitching on Fridays. “We earned $13.9

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13 people I’d love to have coffee with in 2023

Communications Conversations

No business pitch. So, how did I do in 2022 with my list? I missed the following folks in 2022 (but would definitely still be up for meeting in 2023): Renewal by Andersen’s Katie Zess. 2 – Monica Gratzker, Post Consumer Brands. And, we were about to schedule a coffee late in 2022. Overall, decent.

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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60
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CES 2023: The Top 5 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News.