Sword and the Script

JUNE 7, 2022

And here we go the PR Tech Sum for the month of June 2022…. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. million in revenue in Q1 2022 , “an increase of 23.1%

Software 84

Software Pitching Internal International 84

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

OCTOBER 25, 2022

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Personal meetings, tailored pitches, and regular, respectful communication are key strategies.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Bianchi Biz Blog

DECEMBER 2, 2020

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. The automaker recently showcased its Cadillac Lyriq, an electric crossover that will hit showrooms in late 2022. 4 – Technology Trends and New Design Innovations.

Mobile 73

Mobile Trends Automotive Technology 73

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. It’s not like a technology showcase for media that you might host yourself. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 74

Automotive Mobile Technology Resources 74

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 77

Meeting Automotive Media Technology 77

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 117

B2B Marketing Survey Software 117

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Google has the technology to find patterns and signals determining whether a link is bought or sold. Is this a time-consuming process? I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

Wadds Inc.

JANUARY 16, 2023

Almost instinctively, the masterful public relations professional understands how and when to connect the right idea and opportunities to the right people or pitch the right story to the right journalist at the right time, in both in-person and virtual environments. Whitt Independently published November 2022. I respectfully disagree.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

Automotive 108

Automotive Mobile Technology Resources 108

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Audiences know the difference.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 122

Software Case Study Advertising Advertising 122

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

APRIL 4, 2022

I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.” What advice do you have for PR people that want to pitch you? Target the pitch to me.

Groups 96

Groups Meeting Automotive Media 96

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. Way more than consumer electronics.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

FEBRUARY 7, 2022

The topics I regularly cover are wide ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. That includes consumer incentives and additional funding for EV charging stations. What advice do you have for PR people that want to pitch you? trade policy, to name a few.

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

The topics I regularly cover are wide-ranging: vehicle safety, investigations and recalls, the regulation — or lack thereof — of new technologies and U.S. That includes consumer incentives and additional funding for EV charging stations. What advice do you have for PR people that want to pitch you? trade policy, to name a few.

Automotive 52

Automotive Meeting Policies Media 52