Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. The top 10 communications challenges in 2022.

Communications 147

Communications Survey Employee Measurement 147

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments. of users in the U.S.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Communications Conversations

NOVEMBER 19, 2021

However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. We want authenticity. It may not feel natural.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 3) lack of employee experience (25%). Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 115

B2B Marketing Survey Software 115

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. I want to show progress, but I’m going to take listen to my employees first. We’re doing okay.

Ethics 74

Ethics Brand Branding International 74

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Sword and the Script

SEPTEMBER 10, 2024

That up 54 days or about a month in a half since 2022. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. Like other recent studies , it also found that sales cycles are getting longer.

B2B 146

B2B Software Ethics Leadership 146

Reputation Us

MAY 15, 2024

Employees who feel valued and secure in their positions are more likely to exhibit higher levels of job satisfaction and commitment, leading to increased productivity and quality of work. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. A solid reputation reduces the cost of turnover.

Reputation 78

Reputation Financial Employee Survey 78

Reputation Us

FEBRUARY 19, 2024

Financial Impact Recent studies confirm that corporate reputation is an invaluable asset with an appreciable impact on a company’s bottom line. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.” Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. This created dramatic changes in workforce trends and issues.

Technology 78

Technology Trends Employee Mobile 78

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset.

Agency 98

Agency Publicity Marketing Banking 98

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution.

Banking 212

Banking Nonprofit Twitter Advertising 212

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. According to the 2022 Edelman Trust Barometer , 63 percent of people believe that business leaders lie to them. By the end of 2023, the International Data Corporation ?predicts?that

Reputation 78

Reputation Corporate Policies Ethics 78

Ethical Voices

MARCH 2, 2023

From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. This article from Harvard Business Review looks a few years down the road as technology will enable employers to monitor employees’ brain activity. who are white.

Ethics 77

Ethics Privacy Big Data Employee 77

Landis PR

MAY 28, 2024

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

SEPTEMBER 27, 2023

The study The study, conducted in the fall of 2022 by Dr. Marlene S. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance. He previously served as vice president of corporate communications for Kissimmee Utility Authority.

Ethics 190

Ethics Study Public Affairs Training 190

Landis PR

SEPTEMBER 3, 2024

For NPOs, paying close attention to current and forward-looking donation trends, understanding the role of corporate social responsibility and generating grassroots support can be the difference between expansion or going out of business. Corporate Social Responsibility It is important to consider the growing role of corporate responsibility.

Community 52

Community Nonprofit Corporate Financial 52

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. These two disciplines are becoming increasingly important to businesses, employees, and consumers. In recent years, society has turned its attention to corporations and their large environmental footprint.

Publicity 79

Publicity Meeting Policies Employee 79

PRSay

OCTOBER 16, 2020

Delaware has enacted early voting, but the option won’t be in place until 2022. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 202

Communications Nonprofit Employee Local 202

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 130

Survey Communications Measurement International 130

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. Then in September 2022, Meltwater announced a “review of strategic alternatives.”

Brand 147

Brand Branding Reddit Pitching 147

PRSay

AUGUST 7, 2024

Their perception of worker well-being does not match employee perception of worker well-being,” he said. ESG, DE&I, response to social issues is a fundamentally different environment now than in 2022, and [leaders are] trying to figure out how to manage that. And as a result, they’re not quite sure where they’re supposed to land.

Conference 88

Conference Crisis Crisis Communications Communications 88

Landis PR

OCTOBER 12, 2022

s team attending the ODC 50+ Anniversary Gala on April 1, 2022 in San Francisco at The Forum at YBCA and Blue Shield of California Theater at YBCA. This year, the San Francisco Business Times named Landis as one of the top 100 businesses on its Bay Area Corporate Philanthropy List. Landis Communications Inc.’s Simply put, a lot.

Community 98

Community Communications Nonprofit Corporate 98

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Employees are now more willing to leave their jobs, otherwise known as conscious quitting, if they feel an organisation’s ESG commitments are lacking. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Whether you watched it or not, it’s impossible to argue that the summer was anything other than pink.

Brand 78

Brand Branding Viral Apparel 78

Reputation Us

DECEMBER 14, 2022

Looking back, 2022 brought in the Year of the Tiger. Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. Surveys and focus groups are a good way to do this. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 188

Marketing Content Marketing Data Social Media 188

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. In 2022, our business reached its 37 th year. Bureau of Labor Statistics concludes that 21.5%

Groups 113

Groups Employee Ethics Strategy 113

Wadds Inc.

JANUARY 12, 2023

Thomson considers the implications of purpose, sustainability, employee activism, and diversity, with clear, actionable advice. A chapter on charities is a stand-out, looking at how their public image has been collectively hit by some high-profile scandals and persistent misrepresentation in some sections of the media.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

MaccaPR

NOVEMBER 5, 2021

At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? If you’re a corporate communications or marketing pro, don’t miss Kevin Hunt’s own podcast series with Arik Hanson. Turning Your Employees Into Content Evangelists.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Stern + Associates

JANUARY 12, 2023

On one hand, 2022 saw somewhat of a backlash against ESG as a concept. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

Communications 62

Communications Energy Employee Government 62

Wadds Inc.

SEPTEMBER 14, 2022

It’s ultimately a failure of corporate governance. 1/2 — Center Parcs UK (@CenterParcsUK) September 13, 2022. The Center Parcs board has no female representation and limited discernable diversity; marketing is represented but not public relations, employee engagement or customer experience.

Publicity 52

Publicity Case Study Government Study 52

Communications Conversations

NOVEMBER 22, 2022

That’s almost an exact quote from a famous memo he sent to employees years ago (see below). ” One of the things I was frustrated with as a corporate communicator earlier in my career was the way people wrote. ” Probably more true in 2022 than when Ogilvy wrote this memo 30+ years ago. David Olgilvy was right.

Writing 88

Writing Social Media Newspapers Media 88

Maxim Behar

DECEMBER 20, 2022

And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. And again, wishing you all the best for your “Best PR Professional in Europe 2022”! Congratulations!

Energy 52

Energy Groups International Internal 52