Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

PRSay

SEPTEMBER 27, 2023

This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 189

Ethics Study Public Affairs Training 189

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. A chapter on charities is a stand-out, looking at how their public image has been collectively hit by some high-profile scandals and persistent misrepresentation in some sections of the media.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Bianchi Biz Blog

JULY 22, 2024

Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 100

Marketing Tourism Local Government 100

Bianchi Biz Blog

AUGUST 22, 2024

Understanding local sentiments and being responsive to public concerns are key to effective crisis communication. The sector as a whole has demonstrated impressive vitality, generating a total turnover of approximately 22 billion euros in 2022. million users TikTok : 12.6 million users Snapchat : 2.2

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. The outlook for the next twelve months very much depends on the area the agency specialises in.

Agency 52

Agency Sports Public Affairs Creativity 52

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. And we’re going to do about half of that in 2021, and probably the remainder in 2022.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107