Remove 2022 Remove Creativity Remove Ethics
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

Ethics 126
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. That up 54 days or about a month in a half since 2022. Is a brand that aligns with my personal values and ethics.”

B2B 144
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Meet the latest Socially Mobile class of 2022

Stephen Waddington

We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. The skills people hold in public relations often means they’re better equipped for management communications too, although I know from experience that’s not always the case.

Mobile 142
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Meet the first Socially Mobile class of 2022

Stephen Waddington

There have been many highlights, from Graham Goodkind’s creative presentation sharing Weetabix’s award-winning campaign, to Kristian Foged’s passion for the PR tech stack. I was fascinated by ethics in artificial intelligence and automation and further researched CIPR’s report #AIinPR.

Mobile 116
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AI adoption in public relations limited, so far

Wadds Inc.

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. The issue is compounded by tightening budgets within agencies and communication teams.

Publicity 141
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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. million in 2022. million in 2022.