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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385
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Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

When employees succeed in their careers, every piece of their organization falls in line behind them. But how do you gauge an employee’s success? Here are the top three ways that agencies can measure their employees' success in 2022. What factors are most important? What factors are most important?

Employee 390
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR.

Marketing 214
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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Manage costs?

Employee 190
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The Importance of Crisis Planning for 2022

PRSay

Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Employees and customers increasingly expect businesses to do better, stand for something more than profits, and operate and communicate with transparency. Listen to learn. Prepare and plan.

Crisis 197
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Are employee social media advocacy programs really working?

Communications Conversations

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

Employee 183
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Should we be de-prioritizing engagements in 2022?

Communications Conversations

So, with that backdrop, here are 3 reasons I think you might want to think long-and-hard about de-prioritizing engagements as part of our social media strategy in 2022: 1: People’s behaviors have changed on the primary social media networks. And most of these were positive comments from fans, employees and former employees.

Twitter 169