Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. In 2022, following this traditional approach will directly undermine growth. Here is why and how to best navigate the year ahead.

Branding 135

Branding Brand Employee Case Study 135

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Wadds Inc.

JANUARY 12, 2023

All have the potential to boost or bust an organisation’s reputation. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. Reputation in Business by Stuart Thomson. And it’s critical to every organisation, in every sector.

Reputation 98

Reputation Public Affairs Case Study International 98

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 87

Communications Conference Survey Corporate 87

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. But what global issues have we seen lately? Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

PR in High Definition

JANUARY 26, 2022

2022 is set to be a unique year in the comms world, as after two years of riding the wave of the pandemic, we are finally starting to see light at the end of what has been at times an incredibly dark tunnel. Maintaining synergy through employee comms. Download our guide to reputation management here. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. The story earned more than 74k engagements.

Branding 78

Branding Brand Viral Employee 78

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

Reputation 62

Reputation B2C Ethics Trends 62

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! — Steven Bartlett (@SteveBartlettSC) January 7, 2022. — Punks With Purpose (@PunksWPurpose) January 25, 2022. — BBC News (UK) (@BBCNews) March 29, 2022. — TIME (@TIME) March 28, 2022. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. People often associate good employees with a good brand.

Branding 78

Branding Brand Policies Local 78

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. As part of that role, I lead our corporate reputation and brand purpose work in the international markets, which includes leading our ESG and sustainability work, which is just so important these days. I want to show progress, but I’m going to take listen to my employees first.

Ethics 74

Ethics Branding Brand International 74

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

MARCH 9, 2023

Mentions of International Women’s day have risen since 2022 showcasing the importance for PR teams to engage with the topic for their brands and for their female employees. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.

International 195

International Internal Branding Brand 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. Take time out personally but keep the company momentum going.

Reputation 62

Reputation Meeting International Internal 62

Sword and the Script

FEBRUARY 13, 2024

The company had, from my discussion with reporters and analysts, a bit of a reputation for overpromising and under-delivering on software. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. in 2022, 4.7% in 2021, and 5.3%

Software 134

Software B2B Employee Meeting 134

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. Most companies are looking to their employees to help them determine their positions on societal issues. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Employee Financial 78

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 171

Reddit Software B2B Technology 171

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. The relationship between agency employers and employees has reset.

Agency 98

Agency Publicity Marketing Banking 98

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Make no mistake, Kanye may go by a different name in 2022, but we knew who he was in 2013. . But wait just a minute: Adidas stock was already down 64% in 2022. The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

Landis PR

MAY 28, 2024

Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production. million users (67% of population) 2022 YouTube : 2.8

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

MAY 26, 2023

The winter storm of December 2022 caused equipment and staffing problems for Southwest and prevented about 2 million of its customers from reaching their destinations. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said.

Airlines 60

Airlines Crisis Communications Employee 60

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. Quigley and Wright jump into the report to review some of these trends in more detail.

Communications 78

Communications Employee International Internal 78

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” All in all, not a great month for Nike’s reputation. The post Barbie dominates August brand coverage appeared first on Newswhip.

Branding 78

Branding Brand Viral Apparel 78

PRSay

DECEMBER 2, 2020

On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And we’re going to do about half of that in 2021, and probably the remainder in 2022. And frankly, that will speak more than any reputational campaign we can undertake. And that doesn’t mean just one flight.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. In 2022, our business reached its 37 th year. Bureau of Labor Statistics concludes that 21.5%

Groups 113

Groups Employee Ethics Strategy 113

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022. Who are all these companies?

Reputation 84

Reputation Technology Tools Data 84

Stern + Associates

AUGUST 5, 2022

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

Handbook 62

Handbook Government Measurement Strategy 62

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well.

Communications 78

Communications Local System Data 78

Wadds Inc.

SEPTEMBER 14, 2022

Center Parcs is a case study in how organisations make decisions that have a negative impact on their reputation. 1/2 — Center Parcs UK (@CenterParcsUK) September 13, 2022. It’s ultimately a failure of corporate governance. It emailed customers with bookings yesterday to inform them to make alternative arrangements.

Publicity 52

Publicity Case Study Government Study 52

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. In 2021, the company says it added 65 new employees bringing its total to 150. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”. Does reputation top profit? EBIDTA margin under GAAP.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

JANUARY 31, 2023

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 189

Writing Communications Marketing B2B 189