OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story.

Strategy 52

Strategy Interviews Pitching Energy 52

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. As recently as 2022, Google announced that it is using its AI-powered SpamBrain to detect and devalue sites participating in these link practices. I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”.

Software 122

Software Case Study Advertising Advertising 122

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Clear and present AI “A renewed focus on and commitment to internal communications. Audiences know the difference.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. The report says journalism email open rates dropped 8% from 36% to 28%.

Software 90

Software Banking Technology Data 90

Bianchi Biz Blog

FEBRUARY 7, 2022

How long have you been in journalism and how did you get started? I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you?

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

How long have you been in journalism and how did you get started? I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Policies Media 52