Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If you have already secured your spot for 2022, great!

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

Mobile 86

Mobile Technology Automotive Meeting 86

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

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Social Media Trends B2C Media 52

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. You might also be interested in: Top 10 Meet the Media Profiles of 2022.

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Automotive Groups Meeting Technology 73

Axia PR

NOVEMBER 1, 2022

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. Tune in to learn more!

Journalism 116

Journalism Report Pitching Technology 116

Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. And also why you need to harness the power of AI better.

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Onclusive

NOVEMBER 8, 2023

Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Multichannel Presence: “Too many priorities” was the second-highest strategic comms challenge in the 2022 JOTW Communications Survey. And also why you need to harness the power of AI better.

How To 195

How To Tools Analytics Data 195

Sword and the Script

JULY 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. PRophet adds Google AI models Stagwell (NASDAQ: STGW ), the parent company of the PR technology startup PRophet , has added large language model (LLM) capabilities from Google to a range of products, including PRophet.

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Print Newspapers Google B2B 124

Bianchi Biz Blog

DECEMBER 16, 2021

They tended to revolve around a few key topics: virtual communications related to the pandemic, the search for a PR agency, media relations tips, PR for CES2022 and the hottest automotive topic of the year, electric vehicles. Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022.

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Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself.

Automotive 107

Automotive Mobile Technology Resources 107

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

JULY 22, 2024

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Emerging Technologies and Applications.

Marketing 100

Marketing Tourism Local Government 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

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Reddit Software B2B Technology 173

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. The post PR Measurement Best Practices appeared first on Onclusive.

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Measurement Guidelines Data Education 368

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

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Media Radio Print Newspapers 103

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. 6,517 media members from 79 countries.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”.

Software 117

Software Case Study Advertising Advertising 117

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 127

Trends Pitching Twitter Nonprofit 127

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. It’s raining AI There is rain in the 2024 PR forecast. The big story in 2023 has been AI.

Policies 68

Policies Creativity Internal International 68

Offleash

JULY 1, 2022

It seems like just last week that our teams were holding 2022 kickoff strategy sessions with clients and working with reporters on year-ahead predictions. 2022 has been a blur, but that’s a good thing. Media relations has always been an essential part of PR, and our work there for clients remains a big source of pride at Offleash.

Marketing 52

Marketing Media Community Analytics 52

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

Software 136

Software Pitching System Analytics 136

Prohibition

NOVEMBER 12, 2021

Our growth has seen the team jump to 24 PR Consultants even during the challenges of the pandemic, as well as a shiny new Leeds City Centre office – the moving vans will be here in early 2022! You’ll need to have solid media relations skills, be an organisation master, and have prior experience managing junior members of a team.

B2C 71

B2C Creativity B2B Education 71

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

MARCH 31, 2022

So, is success in B2B PR and media relations all about RELATIONSHIPS? You might also be interested in: Meet the Media: Justine Murphy, Senior Editor at Laser Focus World. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. It came because that PR pro delivered value. And it grew from there.

Automotive 77

Automotive B2B Pitching Agency 77

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. The deal will close in Q1 2022.

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Reputation Technology Tools Data 84

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! CES draws new global exhibitors / expands exhibitor space.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 142

Survey Software B2B Pitching 142

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. Media Relations AI tools can also be utilized in media relations.

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Tools Marketing Writing Resources 52

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

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How To Resources Pitching Tools 195

Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Newspapers Agriculture Media 73