NewsWhip

FEBRUARY 13, 2023

they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR — Dunkin' (@dunkindonuts) February 12, 2023 It was a hugely influential ad, with the coverage and engagement reflecting that. The post The Super Bowl ads that grabbed the headlines in 2023 appeared first on Newswhip.

Film 147

Film Social Media Mobile Brand 147

Bianchi Biz Blog

DECEMBER 5, 2024

The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world. million users in 2023 LinkedIn : 2.70 million “members” in 2023 Facebook : 2.50 million users in 2023 Instagram : 2.30 million users in 2023 TikTok : 2.13

Radio 83

Radio Sports Marketing Local 83

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 107

Social Media Privacy Brand Branding 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

AUGUST 20, 2023

Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising’s effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into the value of creativity—and some viable takeaways for PR pros as we continue (..)

Advertising 78

Advertising Advertising Creativity Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. Podcasting is still huge for PR Digital audio listenership only continues to trend upward, with nearly 75% of US consumers listening on digital channels in 2023. But what about PR?

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Trends Mobile Twitter Consumer 320

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. So, how can PR improve their odds in media relations? A good way is to spend some time understanding their world – that is how reporters and journalists see their work. Takeaway: Credibility is an existential threat to journalism – and always has been.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023. The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising.” ” Well said.

Communications 156

Communications Advertising Advertising 156

Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data Big Data How To 86

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. acquired in February of 2023. Internal comms. Brandwatch renews with Twitter.

Survey 179

Survey Software B2B Pitching 179

Agility PR Solutions

FEBRUARY 15, 2023

When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising. Those surveyed ranked real estate […] The post Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing appeared first on Agility PR Solutions.

Real Estate 78

Real Estate Marketing Survey Advertising 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Advertising 71

Advertising Advertising Social Media Media 71

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. There are more adaptations and changes on the horizon.

Social Media 62

Social Media Trends Media Instagram 62

NewsWhip

SEPTEMBER 12, 2023

The post NewsWhip awarded five G2 Badges for Fall 2023 appeared first on Newswhip. NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. in our reviews — well above the minimum threshold of 4.0

Enterprise 78

Enterprise Small Business Software Crisis 78

Prohibition

MAY 17, 2023

We’re nearly halfway through 2023 and so far, we have seen many updates come and change the way we use social media – both organically and paid. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Agility PR Solutions

OCTOBER 19, 2023

Did you know that three-quarters of all online users read blogs in 2023? As one of the leading sources of conversion-driving content, blogs provide marketers a chance to gain quality backlinks, share their expertise and advertise their brand organically.

Pitching 117

Pitching How To Advertising Advertising 117

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Here’s some insight into how you can be using the tool for your advertising. What is Advantage+?

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Here’s some insight into how you can be using the tool for your advertising. What is Advantage+?

Advertising 62

Advertising Advertising B2C Social Media 62

NewsWhip

JUNE 14, 2023

Anonymous User in Marketing and Advertising “Simple UI; easy to use. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. With the ability to add almost any website, and most social accounts, we’re on top of the conversation, even if it’s just starting.”-

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. The new inclusions to the Crenshaw Communications team are a direct response to the growth experienced in the first half of 2023.

Agency 156

Agency Communications B2B Enterprise 156

NewsWhip

APRIL 12, 2023

Influencers are paid to advertise products to their followers, and in turn, brands can see record numbers flocking to them as a majority of social media users can be easily influenced. Since we started our search in January 2023, Stranger Things star Millie Bobby Brown has had the post with the most engagements.

Instagram 78

Instagram Fashion Automotive Banking 78

Reputation Us

AUGUST 28, 2023

–Advertising will be more engaging. ” The post MidwestCon 2023. .” Question from moderator: “What technology will be most useful in the next five years?” ” –Hope for technology to be ethical. — Real-time delivery of information. –Job transition. Are you invited to the party?

System 78

System Technology Banking Community 78

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. And BrightLocal ’s “Local Consumer Review Survey 2023” shows that 49% of consumers trust reviews as much as personal recommendations from friends and family.

Reputation 167

Reputation Consumer Report Ethics 167

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week. AdExchanger Programmatic I/O. IAB NewFronts /PlayFronts.

Conference 156

Conference Privacy Advertising Advertising 156

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

Instagram 105

Instagram Social Media Brand Branding 105

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%).

Agency 112

Agency Survey B2B Media 112

Landis PR

JANUARY 8, 2024

Was it not enough that he alienated Twitter’s most committed and notable users, as well as advertisers, with nonsensical fees , rules and misleading descriptors ? The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR. But it was not enough for Musk.

Film 59

Film Twitter Social Media Viral 59

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Reputation Us

FEBRUARY 7, 2023

According to the Communication Statistics 2023 report released by Project.co, more than a third of people say communication has become more of a challenge since the pandemic. The overwhelming majority ( 92% ) of people feel that communication within their company needs to be improved, according to the Communication Statistics 2023 report.

Communications 97

Communications Real Estate Reputation Internal 97

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! It’s very hard to break into media now.

Media 130

Media Pitching Privacy Video 130

Maxim Behar

DECEMBER 11, 2023

that’s how we met Luis Bassat, an outstanding professional, a great personality, the legendary Spanish Mr. Advertising, as he is often called, whose grandfather turns out to have been born. And repeated the same when I met him again in the summer of 2023, almost 20 years later. right in Shumen. With Carmen, of course.

Advertising 59

Advertising Advertising Tourism Meeting 59