PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022).

Privacy 78

Privacy Data Marketing Retail 78

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Advertising is one of the world’s most pervasive and influential forms of communication. Those who work in advertising are some of the brightest and most creative people on the planet.

Marketing 101

Marketing Healthcare Study Advertising 101

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. billion people were using social media globally.

Social Media 87

Social Media Media Mobile SEO 87

Doctor Spin

NOVEMBER 25, 2023

2023, November 13). 2023, November 10). Bernays: Celebrated and Criticized His work significantly influenced how corporations interact with the public, shaping modern marketing, advertising, and public relations strategies. 2023, November 13). 2023, November 10). 1 Edward Bernays. In Wikipedia. 2 Propaganda.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

Konnect Agency

APRIL 20, 2023

billion in 2023. Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. The industry is projected to be worth $21.1

Trends 52

Trends Marketing Ethics Consumer 52

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Regulatory Compliance: Tech PR can communicate a startup’s commitment to regulatory compliance and ethical practices.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

MAY 28, 2023

And now - in 2023 - that often happens in days, literally even hours. Everyone owns a medium, everyone can reach billions of readers in literally minutes, everyone can immediately translate what is written into all languages, communication is interactive, and advertising is easily targeted and measured to absolute accuracy.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 213

Marketing Content Marketing Data Social Media 213

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. population, ranging from four-year-olds to ninety-four-year-olds, watched the last Super Bowl, everyone should be asking, “Are the ads ethical?”

Ethics 98

Ethics Privacy Radio Sports 98

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Google has reportedly been rolling out this shift for years.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 74

Ethics Sports Employee Privacy 74

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 99

Ethics Guidelines Fashion Transportation 99

Contently - Strategy

OCTOBER 15, 2024

1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. And the correct explanation is option 2 — targeted advertising! But is targeted advertising always this effective? What is targeted advertising? What is targeted advertising?

Advertising 77

Advertising Advertising Privacy Data 77