2023 Advertising Print 
Bianchi Biz Blog
DECEMBER 5, 2024
Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.
ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.
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Prowly
DECEMBER 6, 2024
Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.
PRSay
NOVEMBER 20, 2024
So-called “news deserts” rose to 206 this year from 204 in 2023. Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. That gain, however, includes 30 newspapers that converted from print to digital. Some 1,561 U.S. counties have just one news source.
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. It’s not surprising that the region’s share of global spend will reach 35% in 2023, with massive growth coming from China. . Don’t ignore regional media.
Wadds Inc.
JANUARY 26, 2023
There are fewer media outlets as a result of advertising revenue shifting to digital media. Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. Editorial teams run hot and lean. Journalists are under huge pressure to deliver stories.
Sword and the Script
APRIL 2, 2024
It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”
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