Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Are alternatives are being developed to replace third-party cookies, and how will they impact privacy and marketing?

Content Marketing 109

Content Marketing Privacy Marketing Google 109

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! It’s very hard to break into media now.

Media 130

Media Pitching Privacy Video 130

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

MAY 22, 2023

In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed! Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Ethical Voices

NOVEMBER 21, 2022

Privacy, Crisis and Big Data . When is talking about ethics advertising? Navigating the Ethical Risks of Doing business in China . No Changemakers when it comes to DEI. Page Center Launches Scholar Directory. Pay Transparency. Power of fake videos. PRCA calls out disguised earned media. Racism in the NFL . Rich Shertenlieb, 98.5

Ethics 74

Ethics Sports Employee Privacy 74

Mindful Marketing

MAY 3, 2024

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 98

Ethics Privacy Radio Sports 98

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. It should not actually replace your content writers, but instead allow them to create higher-quality content more efficiently.

Marketing 59

Marketing Content Marketing B2B Storytelling 59

Contently - Strategy

OCTOBER 15, 2024

1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. And the correct explanation is option 2 — targeted advertising! But is targeted advertising always this effective? What is targeted advertising? What is targeted advertising?

Advertising 77

Advertising Advertising Privacy Data 77

Doctor Spin

FEBRUARY 8, 2025

In short, Facebook went hard for the advertising dollar. The Cambridge Analytica Aftermath Using a seemingly harmless personality quiz app, Cambridge Analytica collected users and friends data, exploiting Facebooks lax privacy policies. Doctor Spin | The PR Blog. Presidential Election. Presidential Election. 5 Cambridge Analytica.

Strategy 103

Strategy Wikipedia Data Facebook 103