2023 Advertising Television 
Agility PR Solutions
FEBRUARY 21, 2023
Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Sponsored content is often confused with native advertising , but it’s actually a subset of it. The pros and cons of sponsored content in PR.
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Bianchi Biz Blog
DECEMBER 5, 2024
Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.
ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 6 percent who said television would rank highly in 2020. It’s not surprising that the region’s share of global spend will reach 35% in 2023, with massive growth coming from China. . As in the U.S.
PR for Anyone
DECEMBER 8, 2022
Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! It’s very hard to break into media now.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.
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