Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. Since 2023, Ohio , Louisiana , Utah , and New York have enacted legislation aimed at protecting minors’ privacy and safety online.

Social Media 107

Social Media Privacy Branding Brand 107

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees.

Conference 78

Conference System Measurement Energy 78

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations. Strong crisis management protects brand reputation.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

FEBRUARY 16, 2025

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. The numbers tell a compelling story: according to a 2023 study by Later Media, brands that maintain influencer partnerships for 12+ months see an average 300% increase in engagement compared to short-term collaborations.

Branding 78

Branding Brand Marketing Guidelines 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. Companies on the 2023 Inc. 5000 2023 list. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 is an annual list of the fastest-growing private companies.

Communications 156

Communications Enterprise Sports Technology 156

5W PR

MARCH 5, 2025

According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 4, 2025

Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. Understanding these predictable cycles allows supplement brands to plan targeted PR campaigns that align perfectly with consumer needs and buying behaviors.

Strategy 78

Strategy Consumer Energy Measurement 78

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. According to research by Sprout Social, 86% of consumers say authenticity matters when deciding which brands to support. Research by OneSpot reveals that 92% of consumers want brands to create ads that feel like stories.

Branding 78

Branding Brand Guidelines Storytelling 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. While GDP is estimated to have grown by 0.9%

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. The post Data-Driven PR: How Analytics Are Shaping Modern Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 109

Agency Automotive Engineering Education 109

5W PR

FEBRUARY 6, 2023

As new products are introduced, brands need to ensure that they have clear product and brand marketing campaigns around them so that consumers understand the use case of each new product and develop a level of trust with the brand.

Trends 88

Trends Consumer Industry Marketing 88

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends SMB Marketing 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. billion To see the CES 2024 audited data, click here. We can offer some help here!)

Technology 96

Technology Automotive Mobile Software 96

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business.

Resources 77

Resources Energy Small Business Corporate 77

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. Their AI-optimized posting strategy led to a 28% increase in organic social media engagement in 2023.

Marketing 78

Marketing System Data Analytics 78

5W PR

JULY 13, 2023

In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being. Brands like Abstinence Spirits and For Bitter For Worse provide alternatives for those who decide not to consume any alcohol or prefer low-alcohol options. Here’s what stood out to us.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft.

Creativity 79

Creativity Writing Agency Pitching 79

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 211

Writing Communications Marketing B2B 211

5W PR

OCTOBER 11, 2023

These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein. This dual approach to immunity support offers a holistic solution for health-conscious consumers. These options provide a healthier alternative for consumers and kids who crave donuts.

Trends 78

Trends Consumer Retail System 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

FEBRUARY 15, 2023

So here it is, our 2023 consumer PR agency show reel: 2023 has already been a pretty exciting one for team PPR as our creative team have been busy working on multiple video projects for household names, bringing social media campaigns to life and even print and digital designs.

B2C 62

B2C Creativity Energy Print 62

Wadds Inc.

FEBRUARY 22, 2024

Young consumers start their news journeys on social platforms and have less loyalty to publications. The Edelman Trust Barometer 2023, Ofcom News Consumption 2023 report, and Reuters Digital News Report 2023 all report a decline in trust in news media, especially in social media news.

Study 111

Study Social Media Journalism Survey 111

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? In what capacity can I work with a marketing agency?

Agency 74

Agency Marketing Internal International 74

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Television 156

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 109

Report Publicity Marketing Pitching 109

Bianchi Biz Blog

JULY 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. There are more adaptations and changes on the horizon.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

FEBRUARY 27, 2025

Alice Mushrooms: A Road Trip Like No Other Alice Mushrooms hit the road in April 2023 with a vintage 1969 Chevrolet ice cream truck, turning it into a mobile brand experience. Rather than just selling products, they educate consumers about how their practices restore land health, nourish people, and combat climate change.

Creativity 52

Creativity Agriculture Viral Mobile 52

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 100

Automotive Mobile Government Technology 100